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Microsoft And Google To War For Each Sales Solutions by Anand Soni
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Microsoft And Google To War For Each Sales Solutions |
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Advertising,Marketing
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World's two biggest technology firms Microsoft and Google are on war for their sales solutions as they hard sell their cloud services and vie for dominance in a market, whic is expected to have the growth of $15 to $18 billion by 2020. Potential Indian market gives tremendous hope to these technology firms as they have expected greater sales solutions in the coming years but both offering office productivity software, besides computer operating systems and hence, the war of words has begun in India between the biggest technology giants. Mr. Rajan Anandan, Google's India head said with regard to this, "Google is the largest cloud services company in India. We have 2,00,000 businesses that use Google cloud solutions. We have orders of magnitude bigger than Microsoft. Cloud computing is causing a fundamental shift in the way technology services are delivered. Unlike in the traditional model, software or hardware need not be on-premise but can buy as a service and can be paid for depending on usage." Mr. Sanket Akerkar, MD, Microsoft India said with regard to this, "We're competing with lots of folks in the cloud space. They (Google) are largely an advertising company, which is consumer oriented. They have taken their consumer assets and are trying to figure out how they can get into the enterprise business. It sort of doesn't work. We have taken our enterprise class and put those on cloud; we think that's a better approach." Mr. Sid Deshpande, senior research analyst at Gartner said with regard to this, "That may be, but Microsoft does not think Google has what it takes to win the enterprise clients. Analysts are not ready to call the game just yet but agree that the competition is definitely getting fierce. Microsoft has a strong enterprise software base for its traditional software which can be leveraged for its cloud products. Google is playing catch up now but I wouldn't put one over the other. While Google used to be predominantly known for its search, advertising and its popular e-mail Gmail, Microsoft specialised in operating systems and office productivity applications. But things have changed now." Google said, "Much like most emerging technologies, Indian enterprises are gingerly experimenting with cloud computing, but analysts expect accelerated pace of adoption in the coming years as the new model offers lower costs and solves the challenge of software and hardware obsolescence." However, it is now time to wait and see for what would be the next step of these two biggest technology firms to resolve this issue.
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