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People go online for all sorts of reasons. Some go to read content, whilst others go to share or even create content of their own. It is this second category, people who publish content, who can benefit from an SEO campaign. These may be businesses or individuals, with large corporate websites or small personal ones. So, first it is necessary to explain exactly what SEO is. SEO stands for Search Engine Optimisation and is a form of Search Engine Marketing that involves using various techniques to increase the position that a website shows in search engine results. The higher your site appears the more visitors your site is likely to get. You may be a furniture retailer for example whose website appears on the second page of search results for the term dining furniture. This is an organic listing, i.e. not a paid advert, so the only way to bring your site to page one is through some well planned SEO which will make your site far more visible to people looking for dining furniture. SEO falls into two categories, known as black hat and white hat. Black hat techniques are those that Google perceives as unethical, they may benefit your company in the short term, but they run the risk of having your rankings lowered or even your site banned from search engines altogether. White hat techniques are generally more laborious and time consuming but provide longer term benefits without the same risk. For this reason, it is always advisable to choose a reputable and experienced SEO company who can guarantee you that their techniques are one hundred percent above board, so that there is no risk to your company. For a cost effective solution look for a company offering SEO Pay for Results which means that you will not pay a penny unless you see your traffic, rankings or revenue increased, depending on your terms of contract. However, it is not just online retailers who can benefit from increased traffic. Broadly speaking, there are four types of internet users who can benefit from SEO which are described below... 1. Ecommerce Sites Factors such as a great looking website and an easy to use checkout system go a long way towards increasing sales for online sellers. However, even if the site is perfectly designed it will not be making much money if very few people are actually visiting it. SEO can help to increase the position of the site in search engine results for particular keywords, such as the names of products that the website sells. This means that more and more people will discover the site when they are busy looking for this product, increasing the number of sales made. 2. Brochure Sites A brochure site is similar to a real brochure or flyer in that is gives some information on the company and its products or services, and points the viewer in the right direction should they wish to make a purchase. Even if your business does not sell online, your website you can benefit from SEO as it will increase traffic and hence sales leads, as well as improving brand awareness. 3. Bloggers Blogging is big business right now. There are many A list bloggers who are earning a fantastic living from writing about topics that they love. Top fashion bloggers have been invited to designer runways and top SEO bloggers have been invited to speak at conferences. However, achieving this celebrity status is difficult. Perhaps your writing is amazing but you only have a handful of followers. SEO helps to improve the visibility of your blog, increasing the number of people reading it. This in turn can help to increase the money you earn from your blog through advertising for example, and who knows, perhaps you can even start to earn a decent living from the comfort of your own home. 4. Charities You do not need to be making a profit to benefit from SEO. Not for profit sites such as charities can use an SEO company to increase online awareness of their cause, increasing the donations and support achieved from website visitors and helping to spread the word. SEO has benefits for a wide range of internet users. However, be sure to choose a reputable SEO company as they will know exactly what they are doing and will be able to increase your web traffic without using any risky black hat techniques. SEO pay for results is a great option for anyone on a tight budget, who wants to be guaranteed of getting good results.
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