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Many new firms face challenges in figuring out how much to allocate for the marketing program. The cost of a marketing program is often out of reach. But there is no need to despair. The following options are relatively low cost means for small business marketing that can be effective. 1. Use Creativity Larger organizations use promotions as a means of establishing brand awareness and increasing profits. Though a smaller business or start up may not have funds for this type of activity there are other means of getting the company name out into the public. Events like test markets can get your product name out there. There are always people willing to try new products to check out quality and features. This is a great marketing strategy to give your company exposure and introduce new products that may be different or possibly better than those of competitors. 2. Keep costs low A lower cost product is always appealing to those who want to trim the budget. But you will need to have a quality product that delivers what it claims to at the same time. You can call attention to the great bargain and will likely get many interested customers who believe they are getting a good value for their money. If your small business provides services you can take the same approach by competing on price. You will be reaching the customers at all spending levels by offering discounts or lower prices. 3. Customers must feel welcome Customers like to feel like they have a personal connection. So offering rewards programs, savings clubs, or some other way of rewarding loyalty will keep satisfied customers coming back. Memberships like this make customers feel important and that their opinions matter. Surveys are another way to stay connected to customers and can help you develop a strategy for competing with larger companies. If you understand what consumers want and can provide it your start up will be ahead of the game. 4. Always be truthful Avoid making false claims and statements that a product or service will do what it cannot. IF there are limitations be honest with customers then point out some new or different feature of your service or product that competitors do not offer. You should also make sure that you are able to follow through on special deals with plenty of inventory or personnel to provide specific services. 5. Use other skills to promote your business Having skills like designing ads and mailers can help you target some customer segments that do not use the internet marketing strategy. You can use Melbourne graphic designer skills to draw internet traffic. Some competitors may not take advantage of such skills and you can gain a competitive edge by approaching promotions from all angles. A mailer or visit to a website can generate plenty of traffic to a small business when all other things like cost and quality are similar to those of competitors. Often the small gestures and creative art work can get the attention of potential new customers that other tactics are unable to generate.
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