A good café menu design is one that is inviting and can be used for both take-out foods as well as eating in. The menu design should accurately reflect the café itself so that those who see it know what to expect. A high end café might have a menu that lists a few things and lists them well. They may play up the chocolate chip cookie so that it is a decadent chocolate chunky biscuit or something to that effect. The price will reflect the change in the language. People will want to go there because being there makes them feel good. Many people will take things away from this place because they get a little bag that tells others that they went to this place and got something. A high end café plays upon status so you better be sure to make that menu reflect this because they are also going to want to take a menu home. |
Then there is the average place, the average café. Maybe they have some foods that are low end, maybe they have some good coffee. They have to accurately reflect this in their menu design as well. The café menu design for such a place is to come on in, take a chair and relax. This is a nice place where you might relax and even do some work on a laptop computer. This is a place where you can pal around with your friends and it will not cost you a fortune. This is shown on the menu by the way it is designed as well as the price.
There is the low end type of place that is playing upon price to get the people in. No matter what type of restaurant you have, you want to get as many people in as possible who will want to be there. Regardless of whether you have takeaway foods or those that people eat in the restaurant, you want to get them in. Once they are there, they are unlikely to leave. Once they sit down, they are unlikely to get up and leave. In a low end place, you want to give them the menu first. You want to advertise the specials clear and loud all over the place to get them in. They will stay and not leave because of the price.
In a high end place you want them to feel at home, sit down and relax. You might bring them water first, before they get the menu. They are unlikely to leave after you have served water, no matter what the price. But you cannot depend upon this to get you a steady stream of customers. You have to make the place something special. This can be done with the menu as well as the way that the foods are presented. Whether you have a high end, low end or something in the middle when it comes to a restaurant, you have to pay careful attention to the menu design.
The Menu Design of your café needs to reflect what you are selling. To find the best ideas for café menu design , go to The Menu Design.
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