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I do receive lot of emails and queries from our customers who asking about their visitor engagement onto their website. This is quite often that a person who visits a website, rarely visit the same again because the purpose he or she has visited that website is fulfilled. But again if that was a customer would it mean that it was just Ist time person and will never purchase that item again. That’s not true in majority of the business vertical. Consider for example that you are running a online book store and somebody purchase a “yoga” book from the store. You should probably know the customer details and as a part of CRM (Customer Relationship Management) perspective you will try to interact with the customer again via newsletter or on a launch of new book on yoga. But this is still not an effective medium to bring back your visitors as customer might unsubscribe from your newsletter and you could even get into spam. So what could be the most effective way of letting this happen. One of the latest tool which has proved of immense use in internet marketing as well as engaging visitors on your website is blog. Blogging has really make social media campaigns so successful that the visitor become your subscriber and do visit the site whenever there is a post onto your website. (We at Uniqueweb Technologies provides the best blog design, development and marketing services - http://www.seomasterminds.com ) Hence if you are running a book store, you can publish the stuff related to your subjects so that the customer who has purchased some item from you, has the facility to read some free and updated content. Blogs are quite useful because they are written in a unique and natural manner. I would say if somebody is writing a blog just to manipulate SEO then its useless. Blogging can yield good results even in SEO because people will link your blog themselves. We can see that effect in Technorati where users share the awesome blog posts within their account and make them public. So to start a blog you can try the wordpress which is quite reliable and inexpensive. Moreover it’s very easy to manage at your end. Besides purely free version of Blogger is good too and you can run your blog within second without investing a penny into that. Ultimately you will see that all social media channels that includes blogging whether its content, podcast, video cast are some of the best ways of getting your targeted audience engaged. Explore more about Blog Marketing India at company Uniqueweb Technologies,India
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