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Endless Possibilities Of Animation Among Professionals by Anand Soni
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Endless Possibilities Of Animation Among Professionals |
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Computers,Website Design
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In a recent road show, business partners Anand Gurnani and P. Rama Krishna were focusing a clear idea for 3D animation, industrial animation and all sort of graphic animation for professionals. 3D animation is now making greater sense in the digital world and hopefully all kinds of animation work will make a considerable development soon in this fast forwarding graphical world. Gurnani said, “Animation is a fun universe, it's live, coloured magic, creates worlds in your mobile, laptop, TV, big screen, you can lose yourself in this animated world. My love affair with animation started when I was reading Enid Blyton books such as The Faraway Tree and The Enchanted Woods. I could imagine their detailed descriptions. Animation's time has come. Companies such as Dreamworks, Technicolor, MPC, Imageworks, Rhythm House and Ubisoft are here because of the talent pool. Animation is also used for simulation — for military/pilot training, medical operations, teaching and research. India has what it takes to be the world's best, Karnataka has announced a whopping sum for the AVCG industry. Even at short notice, 44 people attended the meeting at Hyderabad. Indian artists are as good as international ones. Our production is excellent. We just have to tune up pre- and post-production. Why can't our computer science engineers work with the animation industry?" P. Rama Krishna said with regard to this, “I am passionate about standardising animation education in India, as has been done for Engineering, Medicine and other streams. The idea is to evaluate and give feedback constantly, to give motivation and a reference to know how they are faring. Fine Arts students should be doing animation productions. We want to bridge fine arts and technology — artists paint landscapes/environment with digital tools. The question is, how do you bring the industry focus into education? VFX has different uses in different genres of cinema, and our VFX quality is great already. We want the associations to introduce best practices, set the standards for AVCGI education and lobby with governments for recognition of the animation industry. India will become a leader in animation.” P. Rama Krishna finally said, "I am waiting for an Indian ‘Avatar'. We have stories, the wherewithal for animation. It will bring huge revenues. It flashes before my eyes. It will happen." Gurnani finally said, "Our artisans, craftsman and traditional artists can work wonders and bring in richness into Indian animation. Indian Animation can provide them the opportunity. Animation and allied fields will foster economic development of art in India."
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