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The automotive industry is a highly globalized industry. by jodie mht
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The automotive industry is a highly globalized industry. |
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Automotive
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In recent years, the share of own brand in recent years showing a downward trend, not one-third of the total car sales in 2011 of its own brand, two-thirds of its share of all carved up by foreign brands. Own brand models are almost all located in the low-end market, so if the market profits, the share of the proportion of local brands will be even more unbearable, and this cannot help but worry about the future destiny of its own brand. Joint venture with its own brand management system or the operating mechanism, there are still a big gap compared. Automotive output value growth rate is higher than the country's overall output growth, the emergence of the auto industry contribution to national economies, but the car output growth rate is lower than the growth rate of automobile production, the own brand market share growth rate is far lower than the total output growth rate, market share has been a downward trend, the reasons behind the support of the brand power of technology, quality, performance and service away from foreign brands far, its own brand has been hovering in the low-end market, cannot be achieved up breakthrough. Own brand is currently experiencing the crisis of their own development; there are also many external factors. Independent brands such as lack of government protection and support, making a large number of international auto companies into the China market, a tremendous pressure on the survival of independent car prices, resulting in a foreign giants and has all kinds of important resources, domestic joint venture car firms will join forces together curb the development of independent brands, foreign colonists to bring the traitors together to stifle national brand car. At the same time, the joint venture brand of independent career in less than two years, the rapid development and growth, like the Yellow River flood floodgates point, much beyond a native of the trend of its own brand, and thus become China's auto industry long-standing long- a malignant tumor, and will eventually affect China's national self-brand cars to move forward. A strong or not a sign of the national auto industry refers to as the representative of the country's automobile industry automobile companies with independent intellectual property rights, and have the competitiveness in the international market. Nearly 20 million auto market, but also not an independent brand car prices, global annual sales of over one million, its size does not have the ability to survive of globalization, Wang Ran global competitiveness. The future if the prices of own-brand cars still have the ability to survive globalization, then, essentially means that the achievements of automotive power dream dashed. The automotive industry is a highly globalized industry; competition in complementary relationship exists in the world auto power. Main products: car camera, car dvd player and car dvd are with good quality. Car prices are internationally competitive their markets around the world on a lot of profits, and reserves a lot of the industry and related industries, patented technology, promote the global competitiveness of the entire industry to improve. China wants to place in the global strong complementarily in the automotive industry must take advantage of the natural advantage of a huge domestic market; build your own car industry competitiveness.
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