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The purpose of having good website SEO is to make it visible to the various search engines. Through the strategic use of keywords, content and incoming and outgoing links, it gathers attention from indexers which, over time, gives it a value that determines rank. There are countless ways in which to try to increase optimization, and no one way works for everyone. Some methods, such as having a site map, can be useful in more than just the obvious way. Necessity Having a site map offers many benefits, one primary one being that it is a common courtesy for visitors to the website. Not only does it provide a listing of everything that can be found, it also offers a second place where visitors can get from Point A to Point B in the event that something with the main link is wrong. It can make the search for certain information much faster than through the main navigation as well. In addition, it offers the lesser-known benefit of being one more way to boost good SEO. Browsers Many people do not realize that since search engines index using links, site maps are part of those links. Having one on a website will assist browsers to find and classify pages, which can be very helpful when there are not many incoming links especially with newer or modified pages. Apparently Google's crawlers are already indexing by looking for these maps in addition to indexing from regular web links. Many SEO experts feel that this is the newest best way to get indexed faster and it has been tested for its accuracy with positive results. So SEO efforts suggest that whenever a website is first listed or later updated, the correct SEO action is to submit the site map to the search engines for immediate inclusion in their index. Easily Created There is no reason not to include a site map since it is very easy to create one. If the evidence exists that it will help speed indexing and increase optimization, it is worth the few minutes spent to create one, have it posted to the website, and then submitted to the search engines. There are both free and paid programs available that will generate all the necessary codes, so all that is remains is to submit it to Google for indexing via their free Webmaster Tools. It is just as simple as that. Tips The most important tips to consider in creating a site map that should actually be addressed while the website is being constructed is that content must be clearly and consistently categorized throughout the entire website so that the map makes sense. From that point, once the code is generated and the site map posted as a page on the site itself and then submitted for indexing, Google will find it and use that to index all pages at once, rather than crawling to find them individually. Site maps can be very helpful to a website and when set one up on a website, will provide an SEO advantage over those who are just getting around to adding one. So let the search engines notice a website as quickly as possible with a site map! Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Houston Web Designers, go to the main website at: http://www.www.webunlimited.com.
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