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Establishing an online presence by setting up a website is both easy and beneficial. Businesses are expected to have an online location where clients can browse products or learn more information about the company. Individuals as well as organizations can make new connections in the social media sphere, expanding business opportunities and social circles by trading links. Setting up an internet location can be done quickly by following some basic steps. Basic Information Websites consist of text, images, multimedia and code component files that are stored on a server accessible by internet users. Storage space can be bought or rented from a variety of providers, called hosts. Prices vary depending on the amount of storage space needed to host all the material. Some hosts offer special discounts to eligible clients; costs may be affected by seasonal fluctuations and competitive pricing between service providers. Therefore, it is important to research different hosts and compare costs to avoid paying more than necessary. Domain Name Depending on the hosting package, hosts may also provide a unique domain name to make the website more accessible. Buying a domain name can be likened to registering a company name. It is the root component of the address, normally ending with .com, which online users type into the address bar of browsers to access an internet location. While it is possible to run a website without a unique domain name, this means that the resulting address becomes both longer and less official-looking, which may impair the credibility of a company in the eyes of possible clients. Professional businesses are expected to have their own domain name and potential clients are likely to be deterred by companies that do not. Some companies register several different domain names that are related to the business and link them all to the same website, thereby preventing users from accidentally visiting unrelated sites with similar domain names. Site Construction With the domain name registered and the storage space staked out, it is time to build the actual website by filling the server space with material. Some hosts provide easy-to-use online tools for creating basic web pages, which may be sufficient for individuals and companies who have only a rudimentary need. For more elaborate designs, beginners may want to look into using one of the many commercially available 'What You See Is What You Get “ (WYSIWYG) tools that allow for the construction without having to write HTML code. Those who are willing to learn about HTML can use a variety of free editors and online resources to construct a site from the ground up, maintaining full control over every aspect of the design. Learning about Search Engine Optimization (SEO) will help designers improve the visibility of a website and SEO is becoming increasingly important for businesses to attract new clients and establish online credibility. Testing To ensure that a website is accessible to a majority of internet users, the website must be tested using different browsers and screen resolutions. During the testing phase, which should coincide with any updates, the content should be closely examined for corrupted images and data, broken links, text that overruns the edge of the screen or is illegible and other similar design flaws; all problems should be fixed before the website is launched for use by visitors. An internet domain needs an online location to host all the material being presented. By acquiring such space from a host, companies can then direct visitors to that location by registering one or more domain names which users can type into the address bar of a browser. With the variety of tools available to build an internet presence, careful testing of each web page using different browsers and screen configurations, the information is available to DIY an internet home and be assured that it is both accessible and user-friendly! Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Texas Website Designer, go to the main website at: http://www.www.webunlimited.com.
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