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Once most of the hard work is done for your Internet Marketing business, a common mistake is to sit back and let the good times happen. It will not work that way unless you stay on top of the game. New players are coming onto the scene every minute. You probably are not the only company selling garden gnomes on the Web and even if you are today, you will not be tomorrow. Do not rest on your laurels; your great page ranking is good for only that one day – who knows what is going to occur tomorrow or next week? Have you noticed the following scenario? You finally get the presence on page 1 using the keywords that are important to you. You are beginning to see the increase in traffic and business that you have been after for so long. And then, one day your are not on page 1. You have been knocked off your perch and banished to the depths of page 2 or even worse, not found at all. So, why does your Page Ranking fluctuate? Don’t forget that many of your rivals and any new players in the market, who are aware of the importance of SEO, will be tweaking their sites too. But most importantly, the search engines are forever altering their algorithms as well. Therefore, what was sexy yesterday (think reciprocal links and back links) has been replaced by something else today (think different back links). Just be aware that the web and search engines are a constantly changing phenomenon and that it is your responsibility to keep abreast of what is hot and what is not. The web and the rules that govern it are organic and it is that very fact that keeps it exciting and incredibly modern but conversely at the same time, incredibly frustrating for web site owners. Here is a tip for you to do early in your efforts to become an Internet Marketing professional. Every six months you should be looking to evaluate and consider your web site and its performance. Be tough in your evaluation and treat the site as you would an employee (regular beatings, denial of holidays, and crackers instead of bakery cookies in the cafeteria, lol). Involve your staff in this process and have them test the site thoroughly. Within a matter of hours you should have a comprehensive “State of the Union” report that can be acted on to be No 1 on Google. I Hope You Enjoyed the Article and I Trust You Found It Insightful! Let me Know What You Think.
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Keyword Searches, Niche Markets, Long Tail Keywords, SEO, Internet Marketing, Go-To-Market Partners, Mike Farrell aspenIbiz,
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