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In a country like India, people of different strata have completely diverse mindsets. The elites belonging to the high-class blindly spend on the goods and products that they buy. Even the smallest thing has to be from branded shops. They think that looking at the price tag of a certain product is very embarrassing and out of the class. On the other side come the middle class people who think twice before spending on the smallest article. They love the concept of bargaining and do not hesitate in looking at the price tag before the apparel or the garment. Shopping clothes has been a matter of conflict for both the sections, but now it is the main reason for the scenario changing. Shopping is one such thing that has removed any kinds of distinction. It means that the products and articles that were highly-quoted and used only by elites are now fairly used by the middle class as well. The malls have been the greatest influencing factor for this, as they showcase the high-end products so well that anyone can get tempted to purchase them just for the status symbol. You can often find people commenting and admiring the attires by the brand names, like your friend might be amused and exclaim about your dress being of a known brand. For that matter when you shop with your credit cards, your information is shared with the shops and you get offers on your cell phone form them. If you are earning you are bound to be hit with a random call from a bank giving you numerous credit card offers with schemes. You can avail the card offers when you shop at various online stores and get the discounts when you pay with your credit cards. Some people get really skeptical about sharing any such personal information, but if you opt for a genuine online store of a reliable brand then these worries are easily wiped off. People in India have a tendency to bend over the word ‘discount’ or ‘free’, and the store marketers understanding the same very smartly weave their strategy of hitting the target audience. They are well aware of the fact that today’s consumer has become very smart with consumption, and so they cannot be fooled with any false claims. They can be hit with emotional strategy as people in this country buy with their heart and not mind. Willing to get that extra edge over others people, they willingly buy clothes that are high-priced. In fact, few of them engage in luxurious shopping online just to show off and if they are hard-core shopaholics. They don’t even mind paying way more than it deserves for a certain article just in the name of the brand. Luxury is a fever that everyone has gripped in terms of living. With the malls coming up, they have enabled common man to do shopping of clothes and other articles which they could never think of, due to which the world of shopping opened for all.
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