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In the internet business land of "optimization", there is search engine optimization (SEO) which has become a buzz term which is typically linked with keywords; on the other hand, there is complete website optimization. Both are related and must work together to achieve good efficiency; however, the website version is actually quite different than SEO alone and not totally understood how each are different from the other. To get the best SEO effort, it is important to learn the difference between the two and how to implement website optimization into an online marketing attack. As the name suggests, website optimization deals specifically with the functioning of a website. There are many things that can be done to build it right into a page layout. It must also be known how content is handled beyond the use of just the keywords that will have an effect as well. Navigation - The simpler, the better is the guiding principle for improving SEO and optimization on any website. Navigation should be easy to use, simple, and appear at both the top of the page and the bottom. Including a site map for a website is extremely beneficial when it comes to page indexing and provides yet another way to navigate that internet location by both visitors and spiders. Impression - Consider the first impression that a page, particularly a home page creates. If it is cluttered, messy or busy, it can result in slow loading time and simply be too much to comprehend upon first view which will definitely cause a visitor to click off the page right away. Headlines and images that lead to other pages are a better way to keep people interested, which is what increases page rank. Images - Ignoring how images are treated and labeled is a major mistake to be avoided. Every image on a page provides one more way for a website to be indexed and searched as long as correctly prepared. Give images descriptive names of what they are, not codes or abbreviated names. Additionally, fill out the Alt text as well with a descriptive name and a few keywords or phrases. The provides just one more way for that image with those keywords to be located by search engines. Being search-friendly is the goal; providing multiple ways to be found is the way to attain it. Keyword Location - While keywords and phrases will always be important to relevant content, it is important that they be included elsewhere as well such as in the Title tag field of the website and its description. A title tag which includes not only the page name or product/service but keywords and phrases is much more efficient for indexing, as that is where the first part of the page as seen by browsers. The page description is then the second item analyzed so having a well-written description that describes the website while using the best keywords and phrases is going to provide the best result. Additionally, be sure to use keywords or phrases in article titles and headers to increase optimization efficiency. Realistically, these rather important elements are not that hard to put into effect; the biggest downfall is knowing that it should be done. With these ideas in mind and knowing how they can be added to any website, it is possible for many to improve their optimization effort without knowing anything about internet design. Just these few, simple things should have such a positive effect on website traffic over time, helping browsers - and more people - to find that internet location! Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Austin TX SEO, go to the main website at: http://www.www.webunlimited.com.
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