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The data of mobile marketing platform Fiksu shows that the application downloads in the Apple’s App Store in March fell 30 percent, which is compared with that in February. According to the analysis of 21 billion times to start applications, to shopping in the application and to register, Fiksu reported that, the daily downloads of the top 200 free iPhone applications in the U.S. market decreased significantly in March, decreasing from 6.35 million times in February to 4.45 million times. The total downloads of App Store applications reached 25 billion in March. Fiksu data does not include applications only for the iPad, but includes applications to both suitable for the iPhone and iPad. According to the company’s data, the decline of application downloads can be expected. Under normal circumstances, when Apple introduced the new iPhone, the application downloads will be improved. Apple launched the latest iPhone 4S in October last year, so the decline of the application downloads in March is a return to normalcy for the App Store. Fiksu analyst said: “The sharp drop of the iPhone application downloads in March shows that the competition among application stores has recovered to the level before the launch of iPhone 4S in October last year. As it is farther and farther from the releasing time of iPhone 4S, and Apple in March didn’t have any activity to stimulate the application discovery, the decline of application downloads in the March is not surprising.” Fiksu revealed that another reason for the decline of application downloads is the policy adjustment of App Store. This adjustment creates an obstacle to the people of application marketing. Fiksu reported that, in March, the cost of developers getting loyal customers was $ 1.30 per user, being less than $ 1.31 per user in February. According to the definition of Fiksu, loyal users are those who have used the application for three or more times. In January of this year, the cost of it is $ 1.14 per user. Although iPhone users are considered to be the most loyal users, Fiksu reported that the possibility of Android users to open an application for more than 10 times last year was twice as many as that of iPhone users. When Tory was told the secret to get Cheap WOW Gold, Guild Wars 2 Gold and tera gold sale, he almost cannot believe it. But it is true.
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