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STONE ROSE//Tailoring in the 21st Century by Jazz Albert
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STONE ROSE//Tailoring in the 21st Century |
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Fashion & Cosmetics
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Fashion has come a long way since its roots – menswear in particular is attempting to keep up with the changing world of fashion and the new ways in which style can be provided to the masses. While in earlier centuries, fashion was a customized project (for those who could afford it) via professional tailors, the concept of tailoring has long since gone out of fashion, so to speak. Tailoring was a symbol of not only power and sophistication for the client, but was a beacon that proved that customizing your wardrobe was truly worth the expense and the effort. The market for men’s dress clothes in the 21st century is vastly different than it was last century, or even short decades ago. Tailoring your entire wardrobe is seldom heard of for the average Joe, as in this day and age, men on the go are more likely to take a short trip to the mall rather than spend time and money at their local tailor’s. This concept forces tailors to adapt to the new world of men’s fashion, and subsequently forces menswear designers to adapt to the new needs of their male consumer. Since the market for tailoring has declined, the need for clothing that looks effortlessly tailored and perfectly customized has been created. The average male client, like the average female client, looks for clothing that seems to have been made specifically for him or her: thus the market for fitted button down shirts has actually intensified. In order to answer these needs, companies like Stone Rose have to incorporate custom tailoring into every design – Stone Rose dress shirts create designer shirts for men that adhere to the expression fits like a glove. With an increasingly competitive male market (since the male consumer is becoming more and more fashion savvy), men’s dress clothes must not only be accessible but must showcase an unmatchable fit. After all, men’s dress clothes are worn to the most important occasions of a man’s life: to business meetings, to weddings and anniversaries, to important dinners, meeting the parents and everything in between. Dress shirts are the fundamental basic to the average male outfit, whether it be casual or more elegant. For Spring/Summer 12, Stone Rose clothing has created designer shirts for men that can easily transition from desk to dinner, while still taking into consideration the fit, fashion and accessibility of each garment. Stone Rose fitted button down shirts are uniquely tailored with European fitted bodies and straight-seam stitching for a look that seems to have been made for the wearer, no matter his shape or size. A perfect fit from Stone Rose clothing denotes the same kind of power, strength and sophistication that tailors have been providing for years. Each Stone Rose shirt draws inspiration from a different city around the world, incorporating on-trend details so that the wearer’s access to contemporary fashion is completely at his fingertips – and in an array of colors, the Stone Rose man has enough options to wear Stone Rose every day. Jazz Albart is talking about dress shirts. As we all know the way we dress is the way we are perceived. To dress like a real man you will need to wear dress shirts for men. Go ahead and change the look of your wardrobe.
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