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You graduated from beauty school. The so-called specialists tell you "do good hair plus treat people good plus the organization may grow". So you do! Each factor begins out OK, however the organization grows STAGNANT. There seems to be more month left at the end of the revenue! You've hit a wall! What the heck occurred? I did what they informed me to do. Now I'm inside debt upwards to my eyes plus I how to start how to get away! I listen this history repeatedly. The first question I ask salon owners is "exactly what are you currently doing to receive new top paying clients inside the doorway?" They all tell me they're advertising inside the area paper or the yellow pages, striving to receive new clients. My next question is. "Is it functioning?' The answer I receive most frequently is "I'm not sure" or "a little". Below is part of the problem: As business owners we better learn if the revenue were spending on advertising is generating new organization. BECAUSE, we don't have a great deal of revenue to spend! But, before we spend revenue on acquiring new top quality clients into our Salon or Spas...we better make sure that we could keep a HIGH percentage with them coming back, month after month. Just how do we do this...we increase the perceived value inside visit to the salon or spa. We give them a "Disney experience" instead of a "Bowling ally" experience. This along with positioning the salon inside the area market to appeal to the target client may increase any plus all advertising you do!
Did you learn there are just 3 methods to make the organization grow? 1. Increase the quantity of visit's a client makes to the salon. 2. Increase how much money each client spends per visit at the salon. 3. Get more new clients into the salon. Salons plus Spas which are focusing on these 3 elements are growing leaps plus bounds ahead of the competition. If you're not focusing on all 3, the organization is either stagnant orplanning to be or worse LOOSING revenue! And you are inside trouble plus want aid. You cannot count on "term of mouth" to make the organization grow. If you decide to do, you'll fall into the same debt trap various salon plus spa owners have fallen into. You need to pro-active plus how to not just survive and thrive inside today's competitive beauty business!
Hair Salon Consultant
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