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For the success of any online business, there are some golden rules that need to be followed at all times. Since there is a plethora of choices when it comes to internet shopping, website owners need to take the best steps in order to emerge above the other competitors. As a small business web design, one needs to understand the importance of web design in order to generate traffic. In the following lines, let us look at work works and what must be avoided like the plague. Do’s • As mentioned above, an average internet user gets so many choices that he or she is not able to decide the best possible choice. A website owner should try to make it simple for prospective clients who wish to buy their products and services. The website should be such that people are able to navigate easily so as to convert the visits into sales. • Having unique and interesting content is very important for a website to prosper. It is a fact that Search Engine Tools like Google like websites with fresh content. Therefore, one needs to maintain the same at all times. At no point of time should the content be copied from other websites. • The language used in the website must be professional. Attention should be given to grammar and spellings. • Keywords are yet another important aspect. In order to make sure that the target audience is able to relate to a particular website, one needs to ensure that the relevant keywords are used in the right places. • There should be adequate information about the products and services in the website. The customers should be able to know all about what is being offered just by reading about the same. • The domain name is also an important feature in making a website successful. It should be such that customers are able to relate to the business just by looking at the same. • The price of the products and services and any special offers should always be updated in time and at strategic places on the website. Don’ts • Though some web designers will claim that using Flash works wonders, it is not always true. If the website is too loud and bright, people are more likely to close it quickly. • Make sure that the money page is easily accessible on the website. This way, the customers will not lose their patience before buying the product. Easy navigation is the key. • Too much of information is not going to hold the interest of the customer, who is looking to buy the product and not research on it. • The colors used in the website should neither be too flashy, nor too dull. Using neutral colors is pleasing to the eyes and also gives a good impression. By following the above rules, one can increase the number of visitors to his or her website and create more conversions.
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