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As online marketing is making a greater and greater impact to business revenues, an increasing number of entrepreneurs are getting their businesses known globally through the Internet. Long are the days when people use the yellow pages to search for the services or products they need. With the accessibility of services and even shopping with just a click, it is essential for all companies to have an online presence for existing and targeted customers. But with the large number of companies posting their products and services online, one has to have a competitive advantage. It is a fact that an individual who wants to search for something is only interested with the first couple of results he is provided by search engines. Optimizing your website for a high rank on search engines will maintain it at that position. Hence, search engine optimization is a key component in keeping your revenues high. The SEO process comes in two stages: On-Site and Off-Site. A professional On-Site SEO review usually ensures your website is search engine-friendly which in effect makes it easier for search engines to locate your site. Off-Site Search Engine Optimization, on the other hand, works with links found on other websites. Collected links represent votes for the search phrases and keywords needed to rank your website in the search engines. Off-Site SEO is geared on traffic and higher rankings instead of just relevancy of the website. Off-site optimization done thoroughly will bring you organic traffic, but all the effort may well be useless if not done properly. Organic traffic means bringing traffic via search engines, in other words, without shelling out on paid advertisement. Backlinks are URLs which are truly powerful in gaining traffic back to your website. There are various ways on gaining backlinks such as blogs, forums, social bookmarking sites, social networking sites, and article directories. Each of these has its own features which can be beneficial for building traffic directed towards your website. Search engines consider the number and quality of inbound links and give more credit to websites with many good links. When more links point to your website, there is a greater visibility of your website and it boosts the rank of each one of your pages This is also called SEO juice and with more sites pointing to your site, more SEO juice is created which adds to your ranking. However, there are times when site owners use a special code when they create a link to your website. The absence of any codes actually means DoFollow. A DoFollow backlink from another website is a link back to your website that is considered by search engines (it transmits SEO juice.) To the contrary, NoFollow links, such as links from Twitter, do not endorse your website. In other words, it is an option that prevents search engines from increasing your website credibility. This NoFollow code is often used by sites which consider certain links as being less important links (i.e. links in comments in a blog) or websites that cannot control the destination of every single link appearing in their pages (i.e. wikipedia marks all the external links as NoFollow!). Even if this seems useless for SEO purposes, it still attracts visitors to your page. An important note: Google suggests marking links with the NoFollow code for any untrusted destinations and paid links (such as links used for advertising.) So you liked my article and would like to learn more about Off-Site SEO? I suggest you check out my website ValleySEO.net and make sure to contact me directly.
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