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The importance of creating a brand persona by hxjq wang
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The importance of creating a brand persona |
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Business
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I do a lot of writing on branding from branding basics to the more advanced things like creating a brand persona. I am often surprised how many times people do not understand the importance of the brand such as Hongxing jaw crusher that they represent online.
For example, I recently opened a marketing blog directory. I receive several submissions daily and I'm always amazed at how many people write their blogs on sites like Blogger, Wordpress and Typepad. Look I understand that these platforms provide easy ways to blog, but am I wrong to think that your brand and blog for that matter would stand out a lot more if it were on your own website domain?
Today alone I received two marketing blogs on the topic of branding. Both of these blogs were on the Wordpress domain. Honestly, I didn't add them, because my initial thought was “Do they really get branding?"
Is it too much to ask that branding experts at least brand their blogs appropriately? Perhaps I am being too hard on these companies. This means that those looking for entry level jobs, internships or entry level jobs will face fierce competition and companies will have to make the decision on whether to hire someone who is experienced or someone who has recently graduated. Companies are also cutting back on internships, so they are not as available as they used to be.
What does this mean for college students and new graduates today? It means you are going to have step up your game. You will need a strategic plan in order to work towards landing the position that you desire. It's going to take some work as well as patience, but I'm here to share with you information that can help.
Am I the only one that doesn't take a business serious when they don't have their own domain and use a free platform to create their online presence?
What are your thoughts?
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