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The advent of online shopping came long ago but it became more prominent in the past 5 years with several online portals making a good business from regular online members who desired to buy most of their products online itself. People from various countries today prefer to buy their products online as it not only saves time but also allows them to buy products at a lesser price than retail stores. Even in a country like India that had never welcomed the online shopping trend so easily, considering the bargaining and other factors, has now opened its doors to convenience of online shopping. However, lately people have welcomed the online shopping scenario and have given it more preference than shopping for products at retail malls. Online shopping websites are functional on a regular basis and the portals tend to offer products at a great amount of discount. Many portals today offer different kinds of products right from electronics to fashion apparels to personal care items at a distinctive price. Online shopping websites have excelled mainly because of the quick delivery services they offer giving the products to the customers from the comfort of their own home. Today not everyone can manage to spend hours at shopping malls and select products at hefty prices. Thus buying from online portals seems legitimate as an option altogether. Online portals have revolutionized the trend of fashionable apparels and clothing as well. Most of the apparels sold online today tend to be up to date in fashion and also give plenty of opportunities to choose the apparel in terms of quality, design and price of the apparel Fashion clothing purchases are more frequent when it comes to buying product online as they are easily available at great discounted prices and have lot of variable options to choose from unlike electronics. Nowadays we also have branded fashion apparels available on portals which give online shopping websites a bigger boost when compared to retail shopping. Moreover, these branded apparels are available at a much more affordable price for the comfort and convenience of the user. We have many famous brands today that wish to merge with several online portals and let their products be sold at distinguished prices for the average online shopper. Not only does it help improve brand image but also leads to more sales in a short period of time. The concept of online shopping stores too has come into play wherein prominent retail chains and franchisees have opted to make their presence felt on the World Wide Web by starting online websites of the outlets and selling products online at the same time. Online shopping websites have certainly conquered the shopping scenario in many countries especially India. Even the fact that every other brand today desires to merge with online portals is a sure fact that the success of online portals has been tremendous. In the coming years it is destined to amass even more sales and it may also lead to lesser footfalls’ at retail outlets and malls.
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