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Manufacturers changing the attitude of the assets of location-based services by jodie mht





Article Author Biography
Manufacturers changing the attitude of the assets of location-based services by
Article Posted: 05/15/2012
Article Views: 47
Articles Written: 1547
Word Count: 527
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Manufacturers changing the attitude of the assets of location-based services


 
Automotive
Mobile phone manufacturers can use the Intel platform to launch its own brand of cross-platform services, but Intel chipset contains more features to mobile phone partners, make chips to achieve differentiation. Integration the Telmap content and functionality, to highlight Intel's desire to make the chip become more central element in a variety of products. Telmap's position can be applied in mobile phones and car, but Intel's interest is not necessarily the content providers in the traditional sense. The Company believes that such integration is a necessary step which allows it to remain competitive, and sell as many chips. This strategy will complement Intel used its IntelCapitalConnectedCar Fund's investment in the development of automotive technology. The fund size of $ 100 million, was set up in February 2012, global investment in the next four to five years, investment in hardware, software and services company focused on developing technology for new vehicle applications and the realization of a car with all Connect the connection between the devices. These will include new vehicle applications and development tools, the next generation of automotive advanced driver assistance systems (ADAS) technology and multi-mode capabilities, such as speech recognition, gesture recognition and optimized for networking automotive eye tracking. While other vendors in the location field does not have the same opportunity to own assets to be integrated into the chip or other device, but they also recognized the need to make better use of its existing location of assets. TomTom is a good example of this attitude change. Operate since being acquired, TeleAtlas, products naturally independent of the core product sales of TomTom, the navigation providers now consider the use of its map data and other assets of the license to create new revenue streams, and make up the portable navigation device (PND) business revenues. TomTom's HDTraf c used to be the differentiating factor of its PND, should act as part of TomTom's location content, and manufacturers are willing to license. Nokia is also an example of concern. The company has a long history of location-based services as a differentiating factor for some of its mobile phone. The most prominent of these services in WindowsPhone phone, the Nokia Maps navigation application. With other solutions in the market, with a compatible phone Nokia customers can download a wide range of map data in the phone, and use the solution offline, do not have to connect to the data network. However, Nokia's market share continues to decline, highlight the service is not sufficient to attract users to use this platform. Nokia in its recently released 2012 first quarter earnings, the first quarter of this year, Nokia smart phone business, a loss of 18.3%,Main products: car dvd, car gps and car dvd player are with good quality. in particular, sales of Nokia in China is cause for concern, a decrease of up to 70%. On in the the NavInfo investment relationship between interactive platform, the face of the investor company how to deal with this issue's question, the NavInfo said, the company's car navigation business in the growing, the company will consolidate the market position to further tap the potential market demand

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