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Do you blog to promote the small business? You need to! But to actually benefit from that, you must get this one thing correct, or otherwise you may well be coating somebody else's pocket instead of yours. Read onto discover what I mean by that and why I think it's essential for small business blogging achievement. Here's the key: You need to obtain the blog. Are you wondering what I mean by "having the blog"? Here's precisely what it does not mean: It does not mean a website hosted by Blogger or WordPress that's essentially merely about loan to you. Instead, you need to make the blog a self-hosted WordPress Blog, meaning that you need to host it in the own hosting account. That way it's yours to keep and you won't be at the mercy of the whims of Google or WordPress. If you're going to place function into the blog -- and you need to, or otherwise it won't do you any good -- then you don't wish it to be snatched away from you without notice merely because... That wouldmake all your work go right down the drain. And that can encounter even though you follow all their rules. And merely following their rules will place a bit of the crimp in the fashion and might hold you back from maximizing the profit potential of the website. So make it the own website. And there are factors beyond inside complete control. 1) Google enjoys them First of all, Google LOVES WordPress self-hosted blogs. They score well in look system results. So why not make use of that. 2) More themes You'll additionally have a much wider selection themes to choose from, and you may change those themes at will. It will really help with your branding and with making the site stick out. Otherwise, you'd have 1 of the few (or a few dozen) templates, and everyone in the understand would recognize them. 3) Your own domain name You get to use the own domain name. Sure, you can redirect it, however persons will tell. So why not go for the real thing. 4) More plug-ins You will use a huge variety of plug-ins that will offer choices that wouldn't even exist otherwise. 5) You own it But largely, the prevailing concern that is just that. It's yours. To do with because you please. And to keep for because extended because you adore. If you're severe about building a presence online, you should be capable to trust it being there for the duration. And if you rely about anybody else's hosting, and particularly a free website, you only need to can't. They even might add advertising, and that would make you look very amateurish, wouldn't it. Does that mean you cannot use a Blogger website? Not at all. You could potentially use it because a supplement to your primary website, whether because a sideline or because a backlink builder. Just don't build the business about it. Or otherwise you may find that you've build the business about soil.
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