Before I explain the one thing newbies need to do to succeed as an online marketer I would like to start this write up with a quick story of 2 businesses. Both of these businesses were in the same industry. Company A was started around 40 years ago and grew into a superior world- wide empire and needless to say a dominant player in the market it was involved with. Company B started 25 years later (so only 15 yrs ago for you Maths wizards). For its first 6 years it struggled to make a profit. In the 7th year when company B finally made its first dollar of profit, company A was already at the stage in its life where it was making $100 million a year in net profits and not even breaking a sweat , as it had been doing this for quite a few years now. Fast forward this story 10 years later to last year, 2011, company B made $630 in profits, while company A files for bankruptcy and shuts its doors for good. What was the difference and what the F..Heck happened I hear you ask. The answer can be summed up in one word, and that is CHANGE. Before you sit there and think well Duh Shiraz, 'that was quite obvious!!' The change I am referring to was the change in the market, and which ever company followed the trend, moved with the times would ultimately win. The one that says to its self well this method has worked for me before so I will stick with this plan and hopefully the market will come back to us will crash and burn. One of the companies I am referring to above was Borders, and the other is Amazon. Borders I hear you ask, never heard of them you say...exactly. One disappeared and vanished into thin air after making billions, while the other is still here making money faster than Usain Bolt on steroids. Change is ever prevalent in everything, especially with the state of the economy as it is, including the online marketing industry. The theory is simple – move with the times or let the times leave you behind sucka. (Sorry been watching too much kids TV this morning with my 6 year old daughter) In your business, as an online marketing entrepreneur you can join the masses and do what they do, but know this my friend, you will join the 97% of people wanting to make money online and check in at “ I didn’t make a dime Hotel”. An important take away for you is to realise the only way the 3%ers succeed in their business is to NOT follow the masses, swim against the tide, go against the grain, and eat dessert before the main meal. Hopefully you get where I am taking this...right? You need to be different, only then can you have a different result. Einstein said the theory of insanity was doing the same thing over and over again, yet expecting a different result. Does that sound familiar to you? While most entrepreneurs are dipping their toes in the waters of Online Marketing and trying things here, things there and having nothing to show for it in terms of their business, apart from an empty wallet and a complimentary T-shirt from the “I didn’t make a dime Hotel”, there are those 3%ers who are taking this industry by storm. They are generating more leads a day than what some can muster up in a year, and naturally their income is shooting through the dam roof. Now in life we have become programmed to say and justify to ourselves that, ‘They must have inherited a lucky gene’, or ‘they were born with a silver spoon in their mouth’, or ‘if only I had....’or ‘if only my circumstances were different I could have had a different life’. Any of these sound familiar? Now fear not because there was a stage in my life where I would have said and thought just that, but something that completely changed my outlook on that was an audio CD called the Secret. (Highly recommended that you go on Google and check out the free 24min clip explaining what the secret to life is) Anyway getting back to what I was saying about the people who are doing well and the many who are not is down to the successful people doing what the unsuccessful people don’t do. When the unsuccessful people think they have to quit the successful person knows if they carry on and break through that barrier they will get the success they were chasing. Luck has nothing to do with this. In fact Sir Richard Branson said in his autobiography that luck is simply when preparation and opportunity meet, and that he is no luckier than anyone else, he was just aware of this fact and took advantage. Successful people have a game plan and implement it every day, using the compound effect of doing a little every day consistently over time, and knowing all the little pieces will ultimately lead to the change they are wanting. In today’s society people are suckered into thinking there is a quick fix for everything, a magic bullet that will solve their problems, a magic pill, potion or lotion that can cure their ageing, finances, waist line, sex life etc etc. Funny story about my 16 year old son, who is already 6 foot 2, who has seen me weight train for years and wanted to get into it. So one day we got the Men’s Health books that explained everything from the exercise to the diet, what to do what not to do. After a week of training him my son gave up saying he couldn’t see any changes, any results. I think in his little deluded mind he was hoping to look like Arnold Swartznegar after a week or so, but it brings home the point of how we have all been sold on the idea of getting results fast...without actually putting in the actual effort required. As online marketers how many books and products have you bought in the hope that will be the ticket to your new laptop life style, working from home living a life with complete financial and time freedom? Is the lottery mentality working for you my friend? If it has then that’s great but if it hasn’t how would an over the shoulder 30 day coaching plan help you? On a daily basis you watch a presentation for around 30 minutes, implement the homework, watch your clicks, opt ins and sales increase to the stage where you actually make a profit before even deciding to pay for the coaching. He will have you building an organic list of prospects within the first week!! Through this free trial you get to see the exact marketing strategy and the results so that you can just copy the results. Russell Brunson is changing the world of internet marketing. He is actually allowing people to take this 30 day challenge for free and letting you make a profit before you pay. On a daily basis there will be work for you to do, but it is no different to what the internet marketing millionaires are doing day in day out. People who have been local residents at the “I didn’t make a dime Hotel” have left after just a week of this training. Your options are simple my friend, option A is carry on as you are and how far you have got is probably as far as you will get to, or option B is to embrace CHANGE and try a free 30 day trial to see if you can join the many who have succeeded with the help of the new age internet marketer Russell Brunson. The FREE webinar is on this link, so click it now. http://go.clickmeter.com/Change/ Here’s to the change in your life for 2012
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