|
It is dream of every iPhone apps developer to see his application shinning in the top 25 in iPhone app store. Though, reaching Top 25 is not that difficult surviving there for long is far more tedious. As, thousands of applications are submitted in the app store daily out which some have great potential and features to beat you and grab your position. However, initially the task is to reach that Top 25 spot. According to recent study, it is revealed that a free application require 1.3 times higher volume downloads than a popular paid application. But the volume required may differ according to category of an iPhone application development. This revelation is very instrumental in formulating the plan for your application development and its marketing. Now, if your foremost aim is to achieve maximum installations through advertising then getting ranks should not be your concern. It is because of your ROI. To be more precise, let’s say there are two plans A and B that can be followed to reach Top 25 of iPhone app store. Plan A entails an expenditure of $50,000 and utmost attention to advertisement with focus on higher conversion volume. For instance, it is estimated that this plan drives you with 100,000 installations at the CPI$.50. Talking about Plan B, you spent the same amount $50,000 with a focus on higher quality and low volume installations. This plan drives you with only 25,000 installations at the CPI $2. Out of both plans, Plan A seems to be more luring with fascinating number of installations at a very low CPI where as Plan B is less appealing because of higher CPI and low installations. This result of Plan A as better option may feel appropriate for short span of time. For sustainable future, means to go long with the users Plan B has the potential. Moreover, if we count on the organic value to survive in the iPhone app store Plan A fails drastically. It is because under Plan A may get you registration rate of 5% with each registration having avg lifetime of $7 where as with Plan B there is leass downloads but might get you registration rate of 30%. This proves that Plan A will have less interested and low quality target audiences which may or may not use your iPhone app more than once. On the other hand in case of Plan B, you may get less downloads but have consistent users who may refer your app to others also giving reliable customer ship. Such users will not only use your apps for long but will also contribute in increasing your visibility in the app store with their genuine and rewarding feedback. Thus, it is clear that there is no magic wand for reaching Top 25. iPhone apps development is serious business with huge amount of investment. The key behind the success of the apps is targeting quality users rather than quantity.
Related Articles -
iphone, apps, development,
| 
