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Today, almost every business needs a well-built, effective website. With the amount of business competition and the number of consumers online searching for information, this is simply a fact of doing business in today's society. Therefore, the highest priority when creating a website is to be sure that it is attracting visitors with the intent to convert them into customers. This is not always the simplest thing to do. A website layout and design is a very important step and requires a great deal of attention and expertise. There are other factors to consider besides just the appearance of the page, factors that all come together to either positively or negatively represent a brand or business. Appearance - First and foremost, the look of a website is critical; which goes beyond simply saying it should look neat and orderly with correct grammar and spelling. The effectiveness of an internet page is based on both visual and psychological impressions, two things difficult to pin down. This is especially true considering that each business is unique and needs different details to be effective. Trends - A good way to decide what type of look a business internet presence should have is to search the pages of similar companies. There will always be a few that are different than the rest; however, it will also reveal certain trends. Color schemes, headlines, text layouts, menus, etc., will generally have the same type of design, depending on the business. Consider how websites for restaurants and pubs differ from those of financial firms, with each kind of business conforming to what is considered normal for that type. Layout - Once an appropriate layout and design has been determined, the next step is to be sure of just the right number of headlines, copy and images that will allow a website to look professional and interesting without looking crammed together. Limiting the amount of content especially on the home page will keep the website looking good and keep the information focused on important information rather than trivia. Information that is presented should get to the point and eliminate irrelevance. Composition - Correct spelling and grammar are a must, as is having relevant, useful and trustworthy content. It is important for a business page to reflect professionalism and build credibility with its content. The most expensively designed website in the world will do nothing for the reputation and credibility of a business if there is a glaring typo in the first sentence – and unfortunately, this is not uncommon! Convenience - Ensuring any internet page is convenient to use is a definite plus. While good navigation is a must, having a mobile version of the site available is not only a nice courtesy, it is a requirement. Of course, any website can be reached by a browser on any smart phone; the trick is what it looks like. Text, images and everything else can shift around, creating a visual mess which will deter visitors from trying to decipher it. As long as the above tips are kept in mind, any business internet presence can be the best it can achieve. Remember that being believable, accessible, readable and convenient are some of the main internet attributes. If a website and each individual page contains such components, the remaining tweaks concerning SEO and other marketing tactics will not only be easier but bring better results and a truly great website! Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Texas Web Design, go to the main website at: http://www.webunlimited.com.
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