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Getting the best results with SEO is essential for a website's success; however, SEO does not have to be the monster it appears to be. By understanding a few things about internet pages, search engines, and different ways to make them work together, good SEO can be maintained with a little bit of research and a willingness to learn the basics. Building SEO SEO starts before there is a website as having the right domain name that incorporates a main keyword or key phrase is crucial. Making it easy to remember is even better, so it may take some time to come up with the perfect one. That same, main keyword/phrase should be used within a number of other places as well: Title Tag - This is the text that appears in open browser tabs and can hold numerous words. Author Tag - This tag should include an owner's company name as well association with that name. Description - This is the name/description that shows up in search results and will otherwise default to displaying the URL as its description. File Name - Using custom text page names is recommended rather than having a generic URL. Meta-Keywords - Meta-keywords should also be used, although current usage has become doubtful. CSS - Use CSS for designing a website's appearance and keep the code in a separate file rather than with the other codes and information to allow crawlers to be able to more easily index the information. Additional Elements Sitemap - Including a sitemap is an invaluable way to get a page indexed faster. It is not just another way for a page to be found by browsers; it adds another site navigation for visitors besides the main index menu. Robot.txt File - Including a robots.txt file in the code helps reduce the frequency of bots crawling the website as well as decrease spamming of that page. Put it in the root directory in a site code so it directs bots away from the entire site and not just certain sections. Website Friendly Layout - Even the best SEO will not get traffic to a page if the rest of it is difficult to read, has a poor layout, uses a bad color scheme, or in some other way deters visitors. Choosing the right layout, fonts and colors is extremely important for first impressions. Find similar pages and study their design to see what is acceptable for this type of page. Fill in Alt-Text - Fill in the alt-text using keywords and phrases to further attract browsers. Navigation - Make sure navigation is easy, works and all links go as intended. Content - Use accurate, relevant and informative content and update it often. Pay attention to keyword use and density. Using keywords every other paragraph or so is sufficient and should not be interpreted by search engines as spam. While this may seem a bit overwhelming, it really only means going through a website once to tidy things up and then simply maintaining it as content changes. Sticking to known SEO techniques and keeping up with any changes will get the best results for almost any page. Of course there are more involved methods to gain good page ranking; no matter what they are, the basics must come first. Implementing these ideas is a great way to not miss anything with an SEO campaign! Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Austin TX SEO, go to the main website at: http://www.webunlimited.com.
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