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A well designed and professional leaflet can boost your business and help to get your name heard. Leaflet distribution is a great way to reach your target market. People notice flyers; they can be left in shops and businesses or delivered through doors. We sometimes hear people complaining about the amount of junk mail that they receive however this should not deter you from producing your own flyer or leaflet because a large amount of people do take notice. Flyer distribution has been proven to increase sales by a suitable percentage – it certainly works as a low cost marketing tool. The best way to distribute leaflets is individually door to door which means the leaflet is delivered by itself and not with other leaflets. The reason for this is a bundle of leaflets is more likely to be ignored than one snappy leaflet that stands out. Having the leaflets put inside of newspapers and other mail-shots is another risky method as it is more likely to be missed. Your goal is for the customer to find your flyer lying on their mat and for it to stand out. This leads us onto the flyer itself, a great flyer can make all the difference, it is essential that you get it right as this can make the difference from it ending up in the bin or the person ending up as your customer. First take a look at your aims and objectives; what points are you trying to get across. Your business will need a ‘brand image’ that should follow through on all other stationary such as headed paper, website and business cards. If you have shop front, premises or vehicles your logo should be displayed everywhere – this will give your business familiarity. Your flyer can be used to give all the details of your business, including an address and contact details as well as a list of the services that you offer. Keep your flyer simple and choose catchy graphics that fit in well with your image. Colours are important and should also match well with the product or the service. Use your business printer to produce copies of your flyer or leaflet as and when you need them. If you design your own flyer one of the benefits is you can alter it to suit various offers or events – maybe you want to advertise an open day or a sale. Print your leaflets as and when you need them as opposed to having them mass produced by an independent printing firm. Your flyers could also be adapted into matching posters to be displayed in local places of interest – this is when your A3 sized printer will be a great asset. Get creating a great quality leaflet with specialised graphics and catchy slogans on your best business laptop. Printing can be done on a best A3 printer for a sharp professional finish.
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