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Ambient advertising came about because we needed more diverse methods of reaching the general public. Ambient advertising is an alternative method of attracting the attention of consumers. The theory is that the more times the brand image is sighted by the targeted audience the better the top of mind recall will be for the business, product or service. Some examples of ambient advertising are hot air balloons – a sight rarely missed by anyone in the vicinity. Other examples include ads on the back of pizza boxes, on supermarket trolleys, car park pay and display tickets, door stickers, on buses, in public toilets, on the inside of a lift door and on just about any object anywhere, as long as it attracts attention and is different. There have been some wonderfully creative pieces of ambient advertising such as turnstiles at transport hubs dressed up as the brushes of a mascara wand. In some busy parts of London, bikes have been converted into riding billboards with a difference, it is possible to hire firms to promote your business by cycling around and handing out leaflets in customised three-wheelers covered in your branding. This form of advertising has got to make an impression. The idea is that the more times the consumer sees a particular image that is associated with the business it will be in the forefront of their minds. It is a clever way of dominating the marketplace. Some large, globally successful businesses have risen to the top and stayed at the top with the help of ambient advertising. If you have a small business and dream of promoting it with a spot of ambient advertising there may be possibilities with a little imagination. Go out into your local town centre, after consulting with the council regarding any licences required, then hand out flyers or promotional tools on a set of stilts. It pays to have invested in a business printer as these machines are far more economical than household printers for personal use. You will use less ink and be able to print a lot quicker. The initial investment of a business printer will be beneficial in the long-term and the amount of money you spend should be generous in order for it to pay off. Do not be tempted to compromise on quality or performance as this will prove a waste of money. Using your efficient business printer it may be possible to conjure up new forms of ambient advertising to constantly promote your business with refreshing new material. Invest in good quality printer business printers and the best A3 printer if you want your company to create a good impression.
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