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Being a search engine optimizer its hard to believe that many companies are ready to invest good amount of money for SEO of there site. But when the recommendation for any change on site comes they don’t agree for it or in simple words they dint let there search engine optimizer to do their job. Client's perception for search engine optimization: Thinking from clients’ perspective, I can only say that Search engine optimization for them in changing the META TAGS. It’s very hard to make them realize that we will need to change or re-optimize the visible text content on there site for maximum success. Clients always ask can those new texts copy can be invisible on my site. Will that help? Being a client you need to understand the basic of search engines. Search engines are here to provide there searchers with the most relevant pages searched on any query. What will be best if your pages deal about the keyphrases searched by that user? What’s the importance of visible text copy: You need to understand that when you are hiring any professional then he must be having experience in the field and he must know his work. So having patience and making the necessary changes as recommended by him will probably make your site more searchable and visible on the search engines. The value of visible text copy which your search engine optimizer tells you to change or re-optimize is one of the most important aspects of SEO. So From SEO company perspective you need to mention in your contract that what changes will be made in the client site. Make them understand the importance and then only proceed further with the contract. Main problem with the clients: Being an SEO you have many times came across the thing the change which you have made to the site have all gone. Yes this is not a new problem, this happens with every SEO. SO client need to understand that this won’t help in rankings. And they need to give at least 3-6 months to there SEO Company to see the results. Only META tag is not the ranking criteria, if you are hiring some one then be trustworthy on him and let him do his/her job. Build the trust factor Search engine optimization for any site dont creates magic. It’s a slow and gradual process with lot of research and implementation. So if you are hiring any search engine optimization expert then have the trust factor. They have experience and they know what's best for your site. So with clear communication and approach give them the space to show results. For more information visit search engine optimization India or Search engine optimization Delhi.
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