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Our new century is definitely heralding the dawn of a new digital age. New technologies and mediums are allowing us to do things that our precessors would have probably never thought possible. The birth of a public internet led to the creation of the most versatile medium for advertising the world has seen, and it seems that a strong online presence is something that businesses and websites alike are striving for. With the importance of a strong online presence becoming increasingly apparent, we are beginning to see a variety of online marketing strategies emerging to help businesses achieve the visibility that they need. It’s fair to say that people from all around the world probably use the Worldwide Web more frequently than any other medium. And with search engines being the main tool used for people’s navigations the importance of ranking highly in their results is something many businesses are aware of. Consider the fact that 90 per cent of men and women agree that when they search for keywords or product names the sites that rank the highest in the results attract the most users. There are a number of ways of ensuring that a website ranks highly in search engine results, and even more techniques for achieving exposure. The most natural technique for achieving a high ranking is known as search engine optimisation, or SEO for short. To understand how the process works it is first necessary to understand what factors determine where a site ranks in search engine results. Basically the main factor that determines this is how many links a site has to it from other websites; other factors contribute to the ranking of a site, but this is the key one, as it is seen as a measure of how authoritative a site is considered by its peers. If a company decided to use an SEO agency it would first be asked to provide keywords that it wanted to use, which are words or short phrases which are directly associated with the product or service that it provides, and also URLs, or web page addresses, that link to the relevant parts of its website. The SEO agency will then create webpages with content which is directly relevant to the product or service that the client is advertising, and place the keywords on the pages as hyperlinks to the specified URLs. For example, if the client was a company that sells speakers and they had provided the keywords ‘cheap hi-fis’, then the SEO agency might create a webpage with some written content relating to speakers, in which the keywords would be placed as a hyperlink to the site. To find a local SEO Agency try using relevant keywords in a search engine, for example SEO Manchester.
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