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What is the development strategy of the vehicle information by jodie mht
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What is the development strategy of the vehicle information by JODIE MHT
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| Article Posted: 06/06/2012 |
| Article Views: 49 |
| Articles Written: 1547 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 574 |
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What is the development strategy of the vehicle information |
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Automotive
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Car sales in the next five years will be maintained rapid growth, accompanied by a national 3G network, Internet of Things, Smart City, the construction of intelligent transportation, will be the golden stage of China's vehicle information service industry is flourishing. At present, the global telematics services industry grew rapidly from 2007 onwards, the annual growth rate of over 30%. In countries with mature automobile consumption, vehicle information service industries occupy an important position in the entire automotive market. In North America and European countries, new models telematics installation rate of more than 25%. In China, the vehicle information services industry in its infancy but has great potential. Shown in Figure 3, Figure 4, in 2010, China's auto production and sales over 18 million holdings of more than 80 million. Expected to depot before 2017, the installed capacity will reach 4.2 million, accounting for 25% of sales. If you count 10% of after-market, 2017 total users can reach more than 20 million. And the information services market can also be extended to owners I the family of the owners, the market space is very large. Therefore, the major operators of automotive information services market has given a great deal of attention. For operators, the development of the car business the following benefits: (2) currently belongs to the car business is the new market, the customer does not change the number concerns. The successful development of customer stickiness. (3) passenger car the main high-end crowd, and operators can be used to pass the vehicle on the penetration of the owners of private number. (4) The owners of integrated information services, music and other entertainment services demand is huge. The development of value-added services space. Telematics services market space, telecom operators should give full play to their own advantage in all aspects of communication resources, customer channels, social resources, brand, and an active interest and areas of strength into the telematics services market. Telecom operators to cut into the vehicle information services market should focus on play to their strengths, and the key vendors in the industry chain to form a collaborative relationship, win-win situation to achieve the various partners in the industry chain. First, the operator to do the role of supplier of integrated communication resources. Voice and data transmission channel, the number resources, call center, green resources, IDC resources, location and other vehicle information services necessary capacity, these communications resources are the basis for telecom operators to cut vehicle information services market. Telecom operators to cut into the market should first make the role of supplier of integrated communication resources. Telematics Service has its own characteristics, delivery charges, etc. There are many ways the needs of individual communications resources. Such as the working environment of the vehicle terminal is likely to result in the SIM / UIM card failure, many car terminal manufacturers, telecom operators to provide machine card solutions,Main product: in car dvd player and in car dvd is with good quality. improve end reliability. This requires the operator to change the current machine card management, business way. TSP service is oriented around the country in the tariff, auto consumers, telecom operators on the numbers of territorial management. The car is usually in areas outside of the attribution is in roaming status. Ordinary voice roaming charges the cost of communication will be very high, telecom operators need for this market is characterized by the development of more targeted tariff packages.
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