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China Microblogging marketing into the main event by jodie mht
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China Microblogging marketing into the main event |
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Automotive
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This is a place where everybody is full of "microblogging control" era, the the microblogging spread faster than all the media. Recently, as China's largest GPS vehicle intelligent information terminal manufacturers and Telematics car service operators - Shenzhen SEG navigation new media applications in the industry is one step ahead and launched the first enterprise microblogging. And successfully organized several microblogging interactive marketing activities in the first phase, initial good branding effect. The 12th anniversary of the SEG navigation, microblogging marketing into the main event The SEG Navigation is a pioneer in the field of GPS applications and Telematics Service in China, study the application of GPS technology since 1994, engaged in the the Telematics automotive service network operators in 1999, is China's largest GPS vehicle intelligent information terminal manufacturers and Telematics automobile online service operators. In July of this year's 12th anniversary coincides with the SEG navigation, SEG navigation planning Thanksgiving twelve inspirational re-start "theme. For the Outsider significant activities carried out Thanksgiving 12 years of corporate culture to enhance - the inspirational re-start "," 12 themes in 12 years - say grateful and touched your heart, "Staff basketball game" activities. In addition, external enhance brand communication, mainly carried out to find around the SEG San "Sina microblogging interactive marketing activities. As the SEG Navigation theme of the 12th anniversary of the marketing of the event, SEG navigation focus on the dissemination of its SEG San Sina microblogging platform, "the SEG God" brand, and ultimately to find SEG San " The theme focused brand, quality service, at the same time to celebrate the 12th anniversary of the exposure, wide coverage, Sharing the spread of the SEG San brand to the formation of hot spots in microblogging. Week to attract 70 powder microblogging interactive won the first battle July 17, SEG navigation Sina official microblogging (@ SEG Navigation Technology) formally V certification. July 22, SEG navigation official microblogging try an interactive activity # SEG navigation # Kuangsong of the 12th anniversary of the 100 flows were essential creative red wine umbrella portable navigation "prize forwarding activities, the activity has been devoted to the the Sina activity platform page that has been the strong support of the majority of users, the day fans will surge to more than 500 people, then the number of fans is almost speed growth, closing the end of the July 27 event, more than 7540 people forwarding, 6162 to comment. The enthusiastic reaction of a lot of friends also makes navigation SEG brand image and network awareness to be improved significantly,Main product: car camera and car dvr as a call @ Cai, Cai Xuxu said: "" Country Love Symphony will know the powerful functionality of the SEG San his idol @ Bi Chang is their brand ambassador, can not think of microblogging so to the power of interactive activities, strong support! "The event is organized and prizes to the force, full of interactive elements, once recommended to Sina the first page of the Twitter Events page. SEG navigation brand director of Pan Zhipeng, since the opening of the SEG navigation official microblogging and launched the 12th anniversary of the interactive activities since only two weeks time, it has attracted nearly 8000 fans to support the @ SEG navigation forwarding.
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