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According to Reuters, on Wednesday, Twitter CEO Dick Costolo at a conference sponsored by The Economist Group said that during the many days in the previous quarter, the revenue of Twitter mobile platform was over its Web site revenue. This highlights the progress made by Twitter to create ad revenue in using the growing users of smart phone and tablet PC worldwide. Facebook, Twitter’s rival in the field of social networking, is facing pressure in enhancing its capacity of creating mobile business income. People on the market are worried that it will continue to be struggling in the monetization mobile users. Twitter is trying to make a clean break with Facebook’s struggle. When being asked about the difference between Twitter and Facebook, Costello said, “Even though we had launched our platform in a traditional network and has only recently started operating mobile advertising, we derive from mobile and we have already had an advertising platform suitable for mobile.” Since Costello became CEO in the end of 2010, Twitter has increased the intensity of creating its income. The company now has 140 million monthly active users and the pushing texts have reached up to 400 million every day. Twitter in February introduced ad into the timeline of the smart phone users. In March, it launched a new feature to allow advertisers to send ads to the iPhone and Android users to push the text. Twitter revealed that the iPhone and Android users accounted for 60% of all Twitter users. Twitter was tight-lipped about its revenue data, but the digital media analysis firm eMarketer in January estimated that Twitter’s revenue in 2012 and 2014 will be up to $ 260 million and $ 540 million respectively. The revenue of Facebook in 2011 was $ 3.7 billion. When being interviewed by Economist, Costolo said Twitter’s posts per day have increased from 340 million a month ago to 400 million now. Kos Toro said the vast majority of Twitter users visit services through mobile devices, more active than users using desktop computer. Kos Toro said, “The length of each Twitter message can only be 140 characters. We take into account this problem in the design of the advertising platform. Where we can access our services, where we release our advertising. The only way to achieve this goal is design ads into Twitter messages.” Since the online game is so popular now, Tory decided to have a try. After a period of time, Tory found it quite simple for he could get Diablo III Gold, Diablo 3 power levelingd and Cheap RS Gold so easily.
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Revenue, mobile, struggle, platform, Twitter, advertising, user,
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