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Improve Your Writing Services With Freelance Newsletter And Editorial Writing by Robert Price
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Improve Your Writing Services With Freelance Newsletter And Editorial Writing by ROBERT PRICE
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| Article Posted: 06/08/2012 |
| Article Views: 67 |
| Articles Written: 276 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 450 |
| Article Votes: 0 |
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Improve Your Writing Services With Freelance Newsletter And Editorial Writing |
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Education
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A newsletter is a printed document or report, generally about one main topic and contains some news of interest, regularly distributed, to its subscribers. Newsletters normally include news and upcoming events of the company or organization. An effective marketing tool, newsletters are published by societies, educational institutions, clubs, businesses, and organization to provide information of interest to their members, customers and other stake holders. Today, e-newsletters are getting rapid acceptance as communication through email in general has gained popularity over printed correspondence. Also e-newsletters allow you to add various links that might help you get higher online traffic to your websites. Hence, newsletter is a soft-sell strategy, as it is an informational approach rather than an advertising approach to market your product. Guidelines to Improve Newsletter Writing Listed below are few guidelines which should be followed to develop effective newsletters: 1) Analyze your audience first as companies develop newsletters for its employees, its customers and other stake holders. 2) Focus on informing customers about you and your company and what can you offer to your clients 3) Make it interesting and eye catching by adding pictures and graphics etc 4) Keep it short, simple and interesting. 5) Try to engage your customers by asking them to complete a short survey, offering coupons etc. 6) Add links of your company's websites and other related links to get drive traffic to your site. 7) Develop a reader friendly format of your copy to retain customers' interest. 8) Always ensure a timely delivery on regular basis. Freelance Editorial Writing "An editorial is an article that is based on editor's personal opinion." Editorial articles are one of the writing styles used to express an opinion about anything, an event, a happening, or timely news. Editorial coverage in the newspapers or magazines is one of the effective public relations tool. Editorials are considered a credible source as they are based on personal opinions of some industry expert and are not considered as direct advertising or marketing tools. Editorials usually serve any of the following purposes: 1. Source of information: The writer discuss about an issue or event. 2. Source of Promotion: Writer tries to promote a worthy activity, can be a new product launch. 3. Source of Entertainment: The writer entertains readers about an important issue. Tips to Develop Effective Editorials Here are few tips to write effective editorial articles: * Do your thesis first and know your point of view * Provide facts to support your opinion * Explain the other side of the issue * Give reasons for your point of view * Choose issues that are timely * Offer solutions to issues, a proactive approach. essay papers to buy
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