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Write A Book - Find Your Niche by Anthony White
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Write A Book - Find Your Niche |
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Education
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The idea behind writing a book is to share specific knowledge and expertise that you possess. The trick is figuring out who wants to hear what you have to say. This is where "finding your niche" comes into play. Because we're passionate about working with small business owners, helping them to figure out just what to write their book about, we'll focus on this segment of the population. A small business owner usually has a very specific niche in a market. Let's say you are a carpet cleaner and you work in a small mountain town. One example that comes to mind is Flagstaff, Arizona; a town that was hit by severe forest fires, and then shortly afterward by heavy, heavy rains that caused catastrophic flooding in areas of that small community. There is a carpet cleaner in Flagstaff who promised to help every person who was affected by the flood, whether or not they had insurance. He promised to work with them and their budget to help them to get their homes cleaned and habitable again. This is a very specific niche. There is pretty commonplace information about how to "generally" clean your carpet. But, in the case of a flood, what do you do? How do you salvage anything? This carpet cleaner realized that he had made a big promise, but he felt up to the task and started taking on extra workers who would learn what he had to share, and then armed with that new information they would go out into the community and help everyone who needed help. Does this man have a book inside of him? He absolutely does! Not only would he share his expertise about how to manage such a big job as cleaning up after a mudslide moves through your home. He will also have even more specific information to share about how he reached out to his community to help them when they needed it. Don't you suppose that people will always remember this act? If he follows through on his promise, this man will never have to worry about finding his next client ever again. That is what I mean about finding your niche. Sure, you may be a small business owner in the same business as thousands of other people around the country. What you have to do is to look at your specific community, their wants, needs, and desires and figure out how to address those. That's what you write your book about. dissertation service
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