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Social media optimization allows written content to be easily shared with others in your online community or across the social web. The aim of SMO or social media optimization is to attract maximum traffic to the website to view the content. To enhance the effect of social media optimization, the use of media entry points like widgets and apps among others, can influence the strategy of promoting your brand. Social networks and social media websites are diverting a great volume of traffic towards a target website. The volume of traffic that is sent that way depends on how interesting the content is and how easy it is to share the content among a number of platforms and networks. Social media website like Facebook, Twitter, Scribd.com are immensely influential tools in social media optimization. Using widgets like AddThis, the social media websites are able to divert their traffic to other websites. Another way to engage more traffic and visitors to your website is to make your visitors register on your website. Once they have engaged you by connecting, your visitor is likely to return to your website and reconnect. If you are successful in getting your visitors to sign in, then you can expect more pageviews, more time devoted to browsing your site and a reduced level of bounce rate. If your website is involved in e-commerce, all these activities are sure to convert into improved sales. Social commenting on social media websites can also achieve social media optimization. A classic case of the success of such a campaign has been the use of the “Like” button on facebook. Levi’s used the Facebook “Like” option to attract a huge amount of traffic to its website. Facebook, among all the social media websites, was found to be Levi’s preferred site for referring visitors. Social media optimization and SEO are great marketing tools that can be viewed as complementary strategies to achieve better visibility and awareness of your brand and improve revenue and sales. SMO helps in reducing costs. Those who run a business are well aware that conventional advertising, marketing and sales are among some of the most expensive components. By using an intelligent mix of conventional and social media marketing, costs can be minimized and business is sure to benefit. Using social media websites, revenues for business are also seen to grow through well executed social media optimization plan. Increased traffic and contacts convert into higher sales and better profitability. Mark has written numerous articles on social media optimization and the importance of social media websites. He has made insightful commentaries on the rise of social marketing helping her readers improve their marketing strategies.
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