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Letter Automotive Market Research Service by jodie mht
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Letter Automotive Market Research Service |
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Automotive
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Models of joint ventures are often already in a foreign country through a mature research and development and to market models, such models to get China to up to do some adaptation to improve the localization of R & D funds spent certainly not too high. "opinion," the auto industry well-known commentator bell own brand business models are basically conducted in China R & D, often developed to a mature models require several hundred million dollars of funds. "This reporter has learned , Chery annual investment in R & D expenses accounted for more than 7 percent of its operating income, Geely, BYD and Brilliance Enterprises, the proportion of 5% or more. In the interview, a lot of joint ventures in China will increase investment in research and R & D efforts, and strive to re-meet the requirements of the official vehicle of the New Deal. In this regard, the well-known auto industry analyst Zhang Zhiyong said: "The government car is the best voice of the corporate image. Like Audi has just entered China in 1988, FAW assembly 499 Audi 100 government departments were sold out, from successfully establish official Audi car image, this image also successfully led the sales of Audi in the private consumer market, which makes the Audi still sit tight in the top spot in the domestic luxury car market, therefore, the joint venture, who also refused to give up easily to the official car market. " "Only a joint venture to increase R & D investment and intensity, the Chinese side will it be possible to gradually master the key technology R & D capabilities in the development process, which has always been in recent years the Chinese government revealed in the various meetings, policies hope." Zhang Zhiyong said, At this point, "rules" has been very clear intent on the 3% R & D investment proportion of this one, "that is in the joint venture process, China will advocate technology." In fact, this is not all. The second chapter of the "rules" Article 7, such a requirement: declaration enterprises shall have to declare models industrial property rights, product improvement and recognition of rights, the right of the product technology transfer and marketing rights of domestic and foreign markets. "This one will be more foreign secretly crying. The mode of cooperation of the the According to the current joint venture enterprises, models, the the key to technology by the the foreign-funded enterprises offers, therefore the foreign party owns the the the of Industrial Property of of the products (including both patents and trademark rights) as as well as as the products, technology transfer the right to and so on, while the joint venture company mere possession of the brand and the right to the use of technology, rather than ownership. "Rules" to make the above provisions, the aim is to auto dvd and honda dvd player make foreign products of industrial property rights, product improvements and a range of rights recognized by the right technology transfer rights transfer to the joint venture, so that, in accordance with the joint venture shares than the Chinese order to obtain the corresponding part of the rights, to enhance its own automobile industry. "Zhang stated that at this point, the" rules "reflect the original intention is to claim their rights.
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