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China car navigation map industry by jodie mht
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China car navigation map industry |
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Automotive
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March 8, 2012, NavInfo released 2011 annual report: to realize an annual revenue of 867 million yuan, of which the car navigation business achieved revenues of 373 million yuan, an increase of only 1.17%. The AutoNavi earlier released 2011 annual report, car navigation map income of $ 85.9 million, or about 550 million yuan. This means: the duopoly of the two manufacturers of car navigation map income gap has widened to nearly two hundred million yuan, a difference of nearly 50%. The AutoNavi already firmly secured a leading position of the Chinese car navigation map! Car navigation map industry in China has developed more than nine years, NavInfo as the first government approved the first to carry out the navigation map business established businesses, the dominance of a very long period of time, showing the pattern of oligopoly market. AutoNavi to enter the market at the beginning, avoiding direct competition with NavInfo, but by virtue of the unique high-tech quickly to seize the high-end brand automotive market. Build a successful brand, and gradually expand the market share in 2010, the AutoNavi car navigation map income of $ 63.4 million, compared to the NavInfo 369 million yuan in-car navigation map income, beyond the approximately 17%, equivalent to 850 million. Because the Japanese earthquake in the first half of 2011, NavInfo map income affected only realized 197 million yuan, with high German income gap has widened to 38%. With the Japanese in the second half of the depot gradually resume production, NavInfo car navigation revenue remained weak, not only failed to restore, but declined further to 176 million yuan, to further expand to 55% in the income gap between high German. The same three Japanese customers, in 2011 to work closely with high Germany has been hit hard because of the Japanese earthquake while sales losses. Moreover, high Germany has been a lot of map orders because of high German Japanese customers unable to deliver the hardware while temporarily the Navinfo accident, one plus one minus high German losses. Nevertheless, the whole of 2011 AutoNavi still achieved growth of 35.4% of in-car navigation map results. Compared to the NavInfo 2011 in-car navigation map sales stand still, AutoNavi to maintain the rapid growth of the field, and NavInfo thrown far behind. More groundbreaking is the fourth quarter of 2011, NavInfo total revenue fell to 194 million yuan, the AutoNavi the fourth quarter of 2011 revenue of $ 34.7 million, or about 219 million yuan, more than four-dimensional Figure the new 13%. The fourth quarter of 2011, high German map (AMAP) phone online map applications than Google, high Tak navigation HD mobile phone offline mapping application in the Apple APP STORE China, won the best software first on the map of car camera and backup camera the overall revenue of more than NavInfo. It can be said that the high degree of the fourth quarter of 2011 Germany won an overwhelming advantage in the map data, software engines, and mobile applications all important areas. This issue, many joint ventures are given an ambiguous attitude. For example, FAW Toyota, a person in charge is only reporter said: "on the details of the policy, we are still studying, there are no specific methods of operation."
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