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Mobile value added services market will usher in the explosive growth by jodie mht
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Mobile value added services market will usher in the explosive growth by JODIE MHT
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| Article Posted: 06/21/2012 |
| Article Views: 55 |
| Articles Written: 1547 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 458 |
| Article Votes: 0 |
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Mobile value added services market will usher in the explosive growth |
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Automotive
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Meanwhile, the i-Kids also offers rest assured that the automatic notification of regional location, Active path tracking, the position is automatically displayed to facilitate parents to understand the situation of child safety service. The combination of location-based services, enterprises can grasp the opportunities of the six aspects of marketing, including customer information platform, and word of mouth communications platform, products and promotional platform, experience and marketing platform, customer loyalty platforms, event marketing platform. In addition, in recent years the popular buy services, "buy LBS open platform will become a new application trends in the future. Location-based services and wireless search combining surrounding the search query service. This is the application of a unique advantage for telecom operators. Operators can be location-based services with the number of knowledgeable or 12580 voice navigation combination of the surrounding restaurants and other information, recommended to the user. The same time, try to carry out large-scale active users on the basis of fee-based services, such as PPC search rankings around. Only when fully integrated into the function of the location-based services to other businesses, synergies with other core business functions, the value of location-based services can be fully realized. For positioning, the positioning of others, the information points to the query, the surrounding search, real-time traffic information, navigation and other functions. Navigation function is the most popular Internet companies, but also from the terminal manufacturers to the telecom operators to compete for the most intense application of location-based services. Compared to the increasing popularity of GPS-enabled handsets, Internet location service provider relying on the mobile Internet to provide location services to mobile phone users, the alternative location services business operators; with location-based services of the operators are still potential users of the scale, real-time interactive The base station location, terminal pre-installed with a certain advantage. Table 1 is a comparison of the types of competitive products of the navigation applications. Such a conclusion can be drawn from Table 1: product features, the Nokia Ovi Maps Offline map pack, voice navigation, intersection radar surveillance reminders of its features and highlights; positioning accuracy, the current mainstream positioning in car camera and car dvr camera technology GPS / AGPS base station location; the scale of potential users, operators of mobile navigation has to move huge potential user advantages of scale; real-time interaction terms, the map of the GPS mobile phone use is usually updated less frequently, operators have the map data, traffic and road conditions the advantage of real-time updates and interaction with the user benefits; the use of price-performance, mobile navigation monthly Free flow applicable to the larger population of the navigation business use Baidu Maps for mobile users just pay the traffic fees, apply to the occasional use of the crowd.
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