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In cosmetics electricity to the operating process, the procurement of products occupy a central position to determine the quality of the product, and secondly, it affects the price of the product. However, this hidden aspects of the invisible, often lead to consumer confusion in front of the product and pricing information, it is difficult to form a clear judgment of the shopping scale. Genuine and cheap, like the two ends of the balance, but because of the complex concept of electric providers incorporation which becomes wavering. "Parallel" watered stock ", perfume, mostly against alcohol! Impression of Miss Mu, cosmetics, electrical supply business is such a "virtue". "That was a few years ago I have seen an expose cosmetics shady posts, you do not know who sell cosmetics how black heart! After that, no matter online cosmetics sales busy, I have a little not be tempted. "Miss Mu network Herald reporter when talking about online shopping cosmetics these things seem a bit agitated. Ms. Mu said that post I talked about behind the veil of the many online cosmetics purchase, the pricing process. Among them, she remembers clear: supplier Chamber of Commerce expired cosmetics loaded into the cosmetic sample bottle to continue to sell, do not know behind the veil of exposure in this post is not really, but I still believe that online selling those big cosmetics is indeed much cheaper than the counter, but wiping the face of things, caution is good, "Ms. Mu said. For online shopping cosmetics, Mu Miss a few. Reporters in the shop of the Xidan one cosmetic lattice random interviews with more than 20 cosmetics buyers, of which 7 represents very concerned about the quality of online cosmetics, and would prefer they can withstand the counter products, not online buy discount brand-name cosmetics low; 8 people worry about the quality of online cosmetics, but usually will be carefully selected, shop around, choose a higher confidence of businesses to buy. Genuine conflict fence selling cosmetics from? Not see the products of the upstream flow, even if the business commitment to consumers is difficult to be assured that and more lower prices, more consumers do not trust. Miss Mu suspected, Le Bee network recently released "white paper" to make such an interpretation. Of course, in addition to consumer psychology, as well as external objective reasons lead consumers do not trust. "At present, in addition to professional organizations, are generally difficult to accurately identify the authenticity of the merits of cosmetics; In addition, the network market a variety of related products, special sources' saying ', so consumers may think that accounts for the' cheap ', but' cheap good stuff ', but also affect the consumer's concept. " If the above three points are ?? consumers, then, for the regular cosmetics vertical electric providers, major procurement channels which do? Reporters learned from the industry, in general, the regular large-scale cosmetics electricity supplier procurement channels have a certain commonality, their sources are mainly three: First, a unit of manufacturers, or regional agency procurement. With bulk purchasing capability, most of the electricity supplier product manufacturers or regional agency procurement; middlemen purchasing. And middlemen to provide formal channels of the invoice or other valid certificates, this electricity supplier to confirm the procurement of products as authentic; distributors purchasing. This procurement is mainly to certain brands of two or three distributors. (Figure 1) "Under normal circumstances, we will be directly with the brand side and the distributor, or authorized distributors, in short, we have chosen the best source of the channel." In an interview with Network Herald reporter to interview for cosmetics purchase, vice president of Le Bee network Xinyi Hua disclosed of the unwritten rules. He said that the providers in the electricity industry, the cosmetics in this category is the procurement method other categories were also similar. , We are also very careful in the selection of partners, not your cheap genuine, we will be able to successful cooperation partner is sometimes never met a stranger, we will find other people around him in various ways to evaluation of whether the fly. "Xinyi Hua said: there are stringent regulations for the origin of goods, business intelligence, product composition, generally in the cooperation contract. When through this series of stringent procurement channels, the quality of cosmetics will become secure. "Because each ring has a strict supervision and examination and approval system." How conservation law of the swing authentic and cheap? Understand the source of the cosmetics, consumers will not be peace of mind. Because another complement each other with genuine twin brothers - cheap and often cosmetics net sales becomes confusing. Consumers tend to expect the best to use the lowest price to purchase products, but at the same time are concerned that so cheap will buy fakes. In fact, an understanding of the formal purchase of the electricity supplier channels, and then the electricity supplier of the product pricing model and cost be aware, authentic and cheap is not the mutually exclusive problems. , Xinyi Hua, cosmetics electricity supplier cost structure, procurement costs account for about 70 to 80 percent of the total cost, if this home appliance have enough control on the upstream, it can choose to direct cooperation with the brands, in order to obtain more than one agent also offers the purchase price. In addition, the cosmetics electricity supplier cost structure also includes operating costs, compliance costs and marketing costs. Therefore, in the case of normal operation, cosmetics, electric providers selling price close to the counter price of the 70% level is the bottom line, if less than the discount too much, then the consumer it is necessary to pay attention to the Of course, this standard is not dead, does not rule out some special circumstances, such as electricity providers to gather popularity, deliberately take the short-term part of the product to do deals, or because the individual batches of the purchaser of goods to reduce the price of the goods. "Genuine infinity is not infinite, low-cost low." Le Bee network brand strategy center director Zhang Nan told the Network Herald reporter, genuine, low-cost "concept in cosmetics electricity supplier publicity everywhere, but cheap "does not exist independently, it is cheap based on some" authentic ". In addition, the sales practices of serious lower than the normal operation of the price level in the cosmetics electricity providers, should arouse the vigilance of consumers. (Figure 2) net share hardest hit by power, how to live longer? The anonymity of insiders told the Network Herald reporter, cosmetics vertical electric providers to hide the problem, especially in the origin of the goods, saying it was a "disaster area" is not excessive. Current, cosmetics, online shopping has become the habit of the young consumer groups, but each have the quality of a cosmetic problem report was released, are a heavy blow to these people. More recently, an environmental organization released a cosmetics heavy metals exceeded the report, the report points out that in 10 cosmetics online shopping, mercury exceeded by up to as many as seven, including Taobao (C2C) mercury exceeded the hardest hit. In a wide variety of cosmetics stores, consumers are always in a dilemma. How, then, in order to ensure the early interests of consumers are protected, rather than to match wits with the seller in the aftermarket part? Xin Yihua told the Network Herald reporter, procurement chain interlocking, critical review, consumers buy the product after no less bother. "Music bee network, procurement chain, multi-channel quality closed, the middle of which a part found the problem, will not continue, this is the death order. In addition, consumers are met to buy cosmetics, fake feedback to Le Bee network, we will for the first time recycling-related products, concentrated destruction. " However, even under this Cengcengbaguan, Xinyi Hua, said Le Bee network is still fakes to deceive. "We have found a number of fakes is found to warehouse product storage, prescribe quality inspection time we find that there is a problem with the shipment, they made contact with the supplier in a timely manner through legal means to solve the problem, the supplier has to pay compensation of Le Bee batch of cosmetics were all destroyed. " However, Xinyi Hua also pointed out, and now online shopping rights is difficult is not new problems, the challenge is in forensics. Once consumers Maidaojiahuo want rights, you seem to prove this cosmetic is not genuine. Rather than professional organizations to identify the products are fake does not help, have the professional to identify relative certifications counts. "At present, both the counter or professional identification of bodies, fresh for the consumer online shopping goods issued by the example of proof." Xinyi Hua sigh, As a result, will significantly increase the cost of consumer rights. "We hope that the country can be introduced in the quality assurance of cosmetic products more legal rules, the more problems a legal basis, in addition, companies must work touched the conscience, so can not live up to the trust of consumers. "Xinyi Hua emphasized that in addition to the national regulators, the net purchase cosmetics if you want cheap and authentic conservation be sure from purchasing to quality inspection, to after-sales service from the operating mechanism, multi-force. "Is the product of the electric providers do to ensure the quality of the product is the manifestation of the project of corporate conscience, if a business is always to give up the quality of products for petty profits, then it must not live long." Welcome to visit for more information on www.macmakeup4sale.net/
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