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In today’s ever growing technological world, it is crucial to be well established and proficient in the world of social media. It seems that everyone is connected today by some form of online social networking, and it is necessary to be connected in some way today in order to have your voice heard. Networking websites like Twitter, Facebook, and LinkedIn are effective ways to garner attention and connect with businesses and others with similar interests. Many businesses have begun to use social networking websites and other networking systems to connect with others, and increase traffic on their websites. Social networking is an effective and inexpensive tool your business can use to connect with a larger audience and gain customers. By connecting your company with social media, you have the ability to reach a market and audience that otherwise might not have been reached. Networking in London with social media allows local companies to interact directly with customers, and in turn, customers are able to ask questions, become involved, and give feedback. Consumers today look for and enjoy direct interaction with companies, which is why social networking has become so vital. Social networking gives customers a sense of appreciation and community within a particular business. Just as a company would give quality customer service to its customers over the phone or in person, immediate customer service can be provided through social media. If a customer has a question and needs a quick response, they can tweet, post on Facebook or connect in some other way it to a company’s social media page, and that company can provide an immediate response. By having a social networking website, not only can your company immediately answer customer questions, but also have customers post positive customer reviews. By displaying positive customer testimonials on the social website, other social media users are able to see these true, reliable, and positive reviews about the company. Posting positive customer comments and reviews enhances reliability, delivers a sense of true customer appreciation, and the perception of the company will become more favorable. Even if negative and unfavorable comments appear on your page, that is not necessarily a bad thing. Be sure to address those comments and issues, and let the customer know that your company is working to fix said problem or issue. Be on the lookout for other business groups and their social networking web pages. A “follow” from your company on Twitter may also mean a follow back from another company. Practically everyone today is connected to some form of social media. This expansive audience is an excellent way to connect with potential customers and current ones. If your company updates news regularly and is active, especially with its customers, the greater of an audience your page with attract. It is simple for someone to ‘retweet’ a post made on a company’s Twitter, which can then be seen by an even larger audience. Social media is like its own effective form of of advertising, which comes at an extremely low cost. With the click of a button, an interested potential client can quickly learn about a company, while connecting with them at the same time. Ham and High BNI North London business network is a professional North London Business Groups offers members the opportunity to share ideas, contacts and most importantly, referrals.
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