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February 10, 2012, carried out in the first day of the Guangzhou Automobile modification Show, organized by the Beijing Red Haute High-Tech Development Co., Ltd. Automobile 4S shop experiential marketing experts forum "in the Pazhou Complex was held. Red Hatt, general manager of Di Hongjiang, the National Federation of Automobile Dealers Association Secretary-General Han Feng, the vice president of operations of the Guangzhou Automobile Co., Ltd. South Link Fanzu An, Beijing Standards Board President Chen Zhitian, representatives of the South Link Group, Red Haute high-level and network magazines and other media to participate in the forum to discuss the case of the new market environment, how the owners to "experience" implanted into the 4S shop, to find new profit growth point. 4S shop profit growth shift from buying a car after-sales service has become an indisputable fact that, according to statistics, vehicle maintenance accounted for 30% -50% of the after-sale profits of 4S shop, but in reality, the customer loyalty has been a practitioner of the 4S shop heart disease, customers complain about high prices at the same time, and then complain did not get good service, automotive maintenance industry so attractive "cake", singing "The customer experience is king" era, 4S stores should go from here "Automobile 4S shop Experiential Marketing Expert Forum to discuss in this context, experts summarize the 4S shops facing three major problems: first, how to enhance customer satisfaction, allow customers to be happy to repeat consumption of 4S shop, breaking existing profit margins; how to identify the quality of procurement good or bad; third, how to distinguish the 4S shop supplier service standards. Reliable quality is the cornerstone of customer satisfaction, to help the quality of the majority of the Group of 4S shop procurement staff identification car care products, CTP, Technical Director Peng Zhigang presence demonstrates the CTP, Germany, car wash care products, "speak with data, facts do not lie , the audience watched the fuel system, fuel injectors, air-conditioning systems and other cleaning agents, do remove the oil water, clean the engine test-tube "simulation, compared to traditional products, these products have a high efficiency, environmental protection no secondary pollution characteristics, the choice of a reliable product for 4S shop. These trials through the simplified procedure will be in the 4S shop red Hout Product Gallery to the owners of video or on the spot demonstration, with the most simple way to distinguish the quality of care products. Good product needs the guidance of the 4S shop owners to make the right choice; so sell products sell more services and management, the topic of this forum guests are most concerned about, the product live demonstration, we discuss the auto 4S shops experiential marketing programs in the automotive after market context, 4S shop management in the pursuit of product quality car dvd and hyundai dvd player reliability, customer service on the pursuit of loyalty; to change high prices, poor service, "the old image, 4S stores must proceed from the subtle, Red Haute vehicle maintenance area from the visual (uniform franchise District VI), hearing (15 minutes of video experimentation to inform the owners to identify the product quality)
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