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Business is about first Impressions While the world bombards us with a mass of messages everyday it is extremely important to be the one business that catches the attention of the consumer. Vision is one the strongest of the five senses. Therefore the appearance of your business is crucial, it is imperative to catch the consumer’s eye in the first visual second. Creating an inviting visual is the first step. A commercial canopy has the power to make or break that initial visual moment of the consumer. Time travels back to the 19th century illustrate that commercial canopies were fastened upon the majority of businesses. Lining the streets of New York was shielding canopy after canopy, each competitively enticing the consumer to enter their business. Travel even further back in time and you will find that fabric of some sort or another was used in the Egyptian pyramid times. They would constructed a canopy in order to escape the extremely dry climate. The Impression Part II Along with the location of the business, attractiveness is the identical twin. A commercial canopy can visually say a thousand words. The ability of the business to be seen from the street, the color scheme of the canopy and font type displaying your business name is going to set the tone for your business. The ability that the canopy has to protect from harsh weather conditions is going to be appealing to the consumer. When the weather is blazing hot, a consumer typically looks for a shaded area to park. The commercial canopy provides this option for the consumer. The skeletal composition of the canopy is attached to the building. Then the canopy, which is made of lightweight fabric, is stretched over the skeleton composition. This creates protection for the businesses windows, doors, decks and walkways. Commercial canopies are like the perfect accessory to that perfect outfit. The Impressions Part III Choosing the appropriate canopy for the architectural structure of your business is just as important as choosing the color and font. Some of the options available are: the slant, with an optional valance, the shed or the quarter barrel also with an optional valance. As well as the canopy itself, there are options for illumination. Illuminations create the visibility as if it were a lighted sign. There is also the option to add the company’s graphics to the canopy. Even the most complex logo has potential to be seen from the street with a commercial canopy.
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