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Kotler, the father of modern marketing that manufacturers hope that the channels of cooperation, the cooperation of the overall profits will be higher than the profits of the fragmentation channel members. This is any time I travel to New Deal theoretical basis for the release of more initiative to the dealer. Win-win value chain, guide dealers to upgrade to become agents, but also any I swam a solid foundation for future growth. Competition among modern enterprises have not only the competition of enterprises monomer, and the competition of the enterprise value chain in which, at a value chain between enterprises, should belong to the strategic cooperation, rather than a simple buyer-seller relationship. Simple travel value chain, any time I travel to bring top-quality equipment manufacturers, the map service provider, and professional supplier of good collar of the security warning a strategic alliance. Now, either I swim like to invite strength, ideas, and authorized dealers of our products and policies "to join this industry chain. Short term, the policy can substantially lower marketing costs, increase market investment cost-effective; the long term, the policy is either I swim the basis of a period of adjustment to the brand of then leader of realization of brand, market, profits of the whole harvest . Under the New Deal, he served as I travel brands will be more emphasis on product development, product strategy emphasizes the brand and market both fighting products, access products, and leading products in hand, leading to the application of innovative products to enhance the brand image, to path product and fighting products compete for the market, and strive to dealer sales and profits double harvest. Comprehensive leading-edge products of technology, functionality, quality, service, location of navigation services for Chinese users, which is any time I travel to their own position in the industry chain. To Be or Not GPS Deal for consumer digital-class channel partners to bring new challenges Distributors of consumer digital products generally smaller, single business, of Sale GPS of Sale 2010 books, 2011 sold Pad. But this year, the Chinese book market have shrunk the point of view, this business model is not stable. Can be expected in the near future, these dealers will experience the elimination of those who sell display, host, board predecessors experienced in passive superior on the inferior. However, the actual consumer electronic products in the ascendant, the current lack of regional agents have a decisive influence for aspiring dealers leaving a vacancy. The same consumer digital products, e-book products market is shrinking rapidly, and then install the GPS market is still high growth data, according to a research firm, the first three quarters of an increase auto dvd and honda dvd player of 107.7% over the same period in 2010. To maintain sustainable development, the future dealers must think about the meaning hidden in the data after, that is, with marketing ideas. Either I swim the channels of the New Deal, the dealer will show differences in development of different marketing activities. Some commentators have said that any time I travel channel Deal accelerated the dealer to upgrade to a more re-marketing agents for the majority of GPS dealers "Hamlet asked.
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