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Vehicle monitoring and vehicle autonomous navigation by jodie mht
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Vehicle monitoring and vehicle autonomous navigation |
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Automotive
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According to the Nanjing Normal University, School of Psychology, Institute of Marketing and Brand Management Professional Committee members, experts Dingjia Yong research, consumer psychology and behavior change obtained in the digital age, consumers purchase the psychology and behavior truly consumer demand-led. The information explosion era, consumers recognize their value continuous improvement of corporate marketing for a certain understanding, no longer blindly trust the brand to provide them with information content. In the choice of brands and products will be more assertive, more attention to the grasp of "authenticity", which determines the emphasis on other real consumers issued share product feedback, and their own experience using the product. Combination of the navigation industry, the consumer experience from the use of the product simple and convenient. Is simple for operational considerations, manufacturers design products to achieve the functions of products and consumer habits have. On the market today, the mainstream of the touch-tone and pen-based navigation equipment. Consumers, accurate driving, you can enjoy the tongue but not hands-on "driving pleasure and experience the convenience brought about by the high-tech sense of freshness. Consumer products experience a sense of optimization, and better able to drive sales growth. In addition, the price is also a concern in consumers' shopping priorities. The price is knocking on the touchstone of consumer psychology. Why is piracy but also in the national and enterprise-sided attack from under vigorous development, in the final analysis, the rush of consumers caused by the cheap price, with a steady stream of consumer demand, the piracy market to be bigger and bigger, and repeatedly playing without a break . Because of rampant piracy, the navigation map industry hard hit, sales, brand and public trust are subject to a certain extent against. "Cottage" appeared, the same has been living in the Red Sea navigation manufacturers is difficult to get rid of and resolve the trouble. If the manufacturers of price competition, genuine navigation is difficult or can not do, "cottage" business to consumer price. However, the regular manufacturers can play a quality brand and affordable licensing. Manufacturers in ensuring the quality of the product based on the integration of multiple resources to reduce product cost, add more features bundled sales promotions launched in co-ordination. This high-quality, affordable products, of course, is the first choice of consumers. Wing card company's product quality and economy both in the car navigation industry. Its voice-activated navigation smart upgrade the bmw dvd and bmw navigation system to the driver's needs first, integrated voice-activated navigation, wing card online services, national road rescue to meet the needs of the owners of the actual landing vehicle networking services for owners to enjoy convenient vehicle networking services and security. Guangdong satellite navigation industry has begun to take shape, clustered enterprise of more than 400, the 2011 industry output value of more than 100 billion yuan, satellite products produced about 70%. Guangdong will satellite navigation technology to the mapping, shipping, logistics, mechanical and control industry, to accelerate industrial restructuring and upgrading.
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