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From automotive supplies stores and online trading platform by jodie mht
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From automotive supplies stores and online trading platform by JODIE MHT
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| Article Posted: 07/13/2012 |
| Article Views: 46 |
| Articles Written: 1547 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 481 |
| Article Votes: 0 |
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From automotive supplies stores and online trading platform |
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Automotive
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Automotive electronic ancillary products Car GPS development in recent years, a hot trend, and even become enthusiastic about traveling by car owners favorite essential goods. Consumer car installed GPS Phenomena encountered in the course of map chaos command it In order to understand the views of consumers, Tencent auto channel Sinotrust jointly launched the "your car to install the car navigation yet " Web-based survey, a total of 15,687 valid questionnaires were Car GPS penetration with high purchasing channels mainly from automotive supplies stores and online trading platform 15 000 respondents to participate in the survey, the car owners, accounting for 93.5%, other 6.5% do not have a car. In 58.0% of respondents owned vehicles, the car, "has been installed GPS, and the other 42.0% is not installed. The investigation further revealed that not installed GPS respondents, over 80% of respondents have the intention of installing GPS ", while other Jinliang Cheng said" In the future do not intend to install. Said GPS navigator is to help users to accurately locate the current position, and calculated in accordance with established destination itinerary, map display and voice prompts are two ways to guide the user to the destination of the car to drive auxiliary equipment. In recent years, with the popularity of cars and road construction, inter-city exchanges between more frequent and set positioning, navigation and entertainment functions in a car GPS to better meet the needs of the owners, and even become the basic equipment of the car. Respondents owned vehicles and installation / plan to install GPS, nearly of the respondents adopted or intended by the automotive supplies stores to purchase and buy online (such as Taobao, Jingdong online trading platforms) ". The respondents of the "already installed" GPS outside in addition to their stores to buy from automotive supplies, to buy a car when the vehicle itself comes / production factory is equipped with "and" presented by the dealer when buying a car from a dealer with the purchase of "a large proportion. But not yet installed, but the recent plan to install "GPS of toyota dvd and toyota navigation the respondents in their purchase channels tend to auto supplies stores, and online trading platforms. Already buy their own / plan to buy a GPS price choice, the choice of respondents is more dispersed, Overall, 500 ~ 800 yuan price range of the GPS is the most favorable. Ratio greater than more than 800 yuan more than the choice of high-priced GPS, has purchased and the future of the respondents plan to buy difference widening the range of 800 ~ 2000 yuan price, future plan to buy the price of GPS has been purchased, and the choice the majority of the price of 2000 yuan or more others call purchased. Buy GPS are most concerned about the performance of path planning and electronic eye broadcast
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