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Respondents owned vehicles, but do not intend to buy a car GPS, a variety of reasons they are not interested in the GPS, for two main reasons: the high price of a good product, "their phones with GPS function , "do not need in life," do not want to pay an additional monthly fee information or map upgrades and other expenses ". Car navigation systems in China started relatively late, but in recent years the market has developed rapidly, the lack of standards and norms, leading the profusion of Chinese car navigation systems market chaos. The price of domestic car navigation systems is uneven, major shop, a minimum of two hundred dollars, up 34 thousand dollars or more. Industry insiders say that the domestic car navigation systems, low prices are generally loaded pirated map. Sinotrust above survey found that the penetration and acceptance of the car GPS is still very high, and the vast majority of owners think its useful GPS in the path planning. In recent years, as the technology matures and market expansion, GPS prices continue to decline, but also because of the lack of standards and norms, the lower the price of the order of the GPS market is more confusing to the consumer a lot of trouble. First of all, a clear understanding of the different market segments, and to understand how and why the use of satellite navigation products is very important. Because these will help determine the user's purchase of standard. Thus, employing a targeted manner to focus to consider the needs of key segments in the market to develop product development strategies Secondly, how in the field of smart phones to compete in Google, Microsoft is also a traditional map provider to the challenges. This may require access and manage data baking some changes, such as the use of user-generated content to complete the data acquisition, or through a web search technology to extract the latest and updated content. The competitiveness of the development of data acquisition means to auto dvd enhance the enterprise's own strength, to reduce the data acquisition and management costs, and to master the correct workflow, and to establish and develop a content basis, to ensure not only the content of growth, and the data is up-to-date , the most accurate. In short, we may see the integration between the various business models, but the main change will come from the traditional map draftsman, so they need to continue to provide users with increasing the contents of the data. This means that companies need to meet the user needs of different market segmentation to develop products and improve the ability to access and manage a wide range of data. The final winner will be able to quickly adapt to the growing market environment, data-centric enterprise
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