Research from Kristina Durante, assistant professor of marketing atThe University of Texas at San Antonio (UTSA) College of Business,finds that hormones associated with ovulation influence women'sperceptions of men as potential fathers. "Previous research has shown in the week near ovulation womenbecome attracted to sexy, rebellious and handsome men like GeorgeClooney or James Bond," said Durante. "But until now itwas unclear why women would ever think it's wise to pursuelong-term relationships with these kinds of men." In the first study women viewed online dating profiles of either asexy man or a reliable man during periods of both high and lowfertility. Participants were asked to indicate the expectedpaternal contribution from the men if they had a child togetherbased on how helpful the man would be caring for the baby, shoppingfor food, cooking and contributing to household chores. Nearovulation women thought that the sexy man would contribute more tothese domestic duties. "Under the hormonal influence of ovulation, women deludethemselves into thinking that the sexy bad boys will become devotedpartners and better dads," explained Durante. "Whenlooking at the sexy cad through ovulation goggles, Mr. Wrong lookedexactly like Mr. Right." In another study women interacted directly with male actors whoplayed the roles of sexy cad and reliable dad once during ovulationand again at low fertility. Again, ovulating women thought that thesexy cad -- but not the reliable dad -- would contribute more tochildcare, but only if she were his partner. "When asked about what kind of father the sexy bad boy wouldmake if he were to have children with another woman, women werequick to point out the bad boy's shortcomings," said Durante."But when it came to their own child, ovulating women believedthat the charismatic and adventurous cad would be a great father totheir kids." "While this psychological distortion could be setting somewomen up to choose partners who are better suited to be short-termmates, missing a mating opportunity with a sexy cad might be toocostly for some women to pass up," said Durante. "Afterall, you never know if he could be the 'one'.". The e-commerce company in China offers quality products such as Food Additives Phosphate , China Food Flavor Enhancer, and more. For more , please visit Food Additives Preservatives today!
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