Expedia.ca , Canada's largest online travel provider, announced the results ofa global survey that sheds light on the preferences of the typicalbeach-loving Canadian vacationer, many of whom will soon populateseashores around the globe. According to Expedia.ca's 2012 Flip Flop Report , Canada is among the most enthusiastic about beach vacations, with45 per cent of Canadians saying they prefer a beach vacation to allother types of vacations, far ahead of the global average of 33 percent. The survey, conducted by Harris Interactive on behalf ofExpedia.ca, provides an analysis of behaviour and preferences ofmore than 8,000 adults in North America, South America, Europe,Asia and Australia in a total of 21 countries. Globally, the average beach holiday is just over one week in lengthat 7.7 days. Canadians inch past the global average length of beachstay and spend an average of 7.8 days on the sunny shores, whichputs us well beyond our North American counterparts, with the USand Mexico both at only 5.6 days.
We are also much farther aheadthan the Korean beachgoers who were the shortest at only 3.2 days.Europeans loved the beach the most with Italians spending anaverage of 10.2 days at the beach, followed closely by the Dutch(10.1 days), the Germans at 9.7 days and finally the French at 9.3days. "Canadians spend a great deal of their vacation time at the beach -in fact 55 per cent of those surveyed said they planned on taking abeach holiday within the year so being able to offer them theselection to easily customize their dream beach vacation is a toppriority for us," said Sean Shannon, Vice President and ManagingDirector of Expedia Canada. "To help Canadian sun-seekers find theperfect beach vacation, we've created a value-packed summer sale with savings of up to 30 per cent off amazing beach destinationsand unrivalled deals on vacation packages." Who is the typical Canadian sun seeker? To spot a Canuck amongst sunscreens and Speedos, one needs to lookno farther than the beach chair. The majority of Canadians preferto hit the beach for some relaxing downtime, the preferred'activity' for 72 per cent of respondents, compared to 54 per centglobally. When it comes to other favourite activities, Canadianstruly are water babies.
Swimming is how 68 per cent of Canadianslike to get active on the beach, followed by snorkeling which wasthe second most popular water activity at 34 per cent. Canadians'love of snorkeling was the highest of all regions surveyed and morethan double the global average of 15 per cent. Finally, a beach-going Canadian would likely not have a full-bodytan as only five per cent of respondents stated that they havesunbathed in the nude. German beachgoers at 15 per cent were thegroup most likely of all Flip Flop respondents to have strippeddown while on a beach vacation while the Japanese least likely atonly 1 per cent.
High importance placed on beach quality Globally, the factors weighing in as most important when planning abeach vacation are total vacation price and beach quality, takingthe one and two spots respectively. For Canadians, however, thosetop two factors switch spots - Canadians rank beach quality aheadof total price when deciding where to take their beach vacations. "Knowing how popular beach vacations are with Canadians, we'reoffering an unmatched selection of thousands of deals for summertravel with Expedia.ca's Bundle Your Summer Sale . Amongst these are countless beach-specific offers that fit anylifestyle or budget including package vacations that can saveCanadians an average of $300 when they bundle their flight and hotel together," said Shannon."And, as always with Expedia.ca's all-in pricing, Canadians knowexactly how much they're spending for their well-deserved vacationunder the sun up-front." When asked where in the world Canadians would like to travel to fora beach vacation 18 percent chose the Caribbean, 14 per centHawaii, Australia came in third at 10 per cent and Europe placedfourth at 8 per cent.
Survey Methodology This survey was conducted online by Harris Interactive on behalf ofExpedia.ca from February 14 - March 21, 2012 among 8,599 adults, 18and older, in the following countries: the United States (501),Canada (1,249), Mexico (400), Argentina (312), Brazil (308), UnitedKingdom (402), Germany (423), France (414), Italy (437), Spain(418), Norway (300), Sweden (300), Denmark (300), Ireland (300),Netherlands (300), Japan (429), India (438), South Korea (346),Singapore (321), Australia (400), and New Zealand (301). Thisonline survey is not based on a probability sample and therefore noestimate of theoretical sampling error can be calculated. About Expedia Inc. Expedia, Inc.
operates Canada's most visited full-service onlinetravel service, Expedia.ca. To help Canadians plan and purchasetravel, Expedia, Inc. provides the best combination of scheduledand charter flights , car and hotel reservations , vacation packages , destination activities , cruises , trip insurance and traveller-authored content . Expedia customers are supported by customer support agentsavailable 24 hours a day, seven days a week via a toll-free numberand email response.
Expedia and Expedia.ca are either registered trademarks ortrademarks of Expedia, Inc. in the U.S. and/or other countries.Other logos or product and company names mentioned herein may bethe property of their respective owners. 2012 Expedia,Inc. All rights reserved.
CST: 2029030-50 Veritas Communications Emily Vear 416-955-4590 vear@veritascanada.com. I am Pharmaceutical Chemicals writer, reports some information about baby nursery monitor , babies breath flowers.
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