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Chopard is a very popular Swiss-based luxury watch company. Aren’t you interested to know the history of this brand? To learn about Chopard watches history, read the article. Chopard is a very popular Swiss-based watch, jewelry and accessories manufacturer. When it came to the market, it initially concentrated on manufacturing chronometers and pocket watches based upon innovative techniques and refined luxury. It is this quality that has made Chopard watches last for over 150 years in the industry. It has manufacturing units in Fleurier and is a participating brand in Fleurier Quality Foundation that certifies the high level quality of manufactured watches. So, the company in order to meet this standard ensures to produces each of its timepieces keeping the Geneva standards in mind. Right from its Happy Diamonds collection that feature floating diamonds covered up in the transparent sapphire crystal to Mille Miglia collections, the company’s dedication to partnering with Italian rally event, Chopard is continuously flabbergasting the world with its accurate technology and superb designs. In the year 1860, Louis-Ulysse Chopard, a young and enthusiast craftsman started this watch workshop in a very small village in Switzerland. The name of the village from where he started his business was Sonvilier. Very soon the business reached its peak of success. The trustworthiness of his watches earned a growing status amongst the watch lovers from all over Europe and it was from then that the brand started gaining popularity. Paul Louis Chopard, Louis-Ulysse’s son, in the year1921 expanded the business. He opened up a branch in the place La Chaux-de-Fonds, which later on became the headquarters of the company. In the year 1937, Louis-Ulysse moved the company to Geneva, Fine Watchmaking’s capital, for reaching to more number of consumers. Within six years, the company switched hands to Paul Andr Chopard, the grandson of Louis-Ulysse. The family tradition ended there when none of the sons of Paul Andr accepted to take over the responsibilities of the company. In the year 1963, Paul Andr sold the watch making company to a young watchmaker and goldsmith, Karl Scheufele. When the company came under his supervision and management, it added jewelry section and Chopard watches ladies section to its collection. He is still the president of the company. His children are co-presidents of the firm. Caroline Gruosi-Scheufele is his daughter and she is the head of both high jewelry and ladies watch collections departments. Karl Friedrich Scheufele, son of the president is the head of gents watch section and Chopard Manufacture where L.U.C. movements of the company are manufactured. The Chopard watches collections have contributed to more than just fashion and horology. Their contributions to charity cannot be ignored, especially their participation in the fight against AIDS with honorable Sir Elton John. The company has simply dedicated an entire watch collection in the name of him. The other popular Chopard watch collections include Classic, Gran Prix de Monaco Historique, Happy, Imperiale, Ice Cube, Jacky Ickx, La Strada, Joaillerie, LUC, Two O Ten, Mille Miglia and Your Hour. Highglowonline is the best place from where you can get different brands of watches such as Baume and Mercier watches and Chopard watches
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