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There is a variety of rankings concerning countries worldwide. Some of them focus on trade, others on inhabitant’s opinion but the most important ones indicate top countries in tourism. It’s really hard to decide on the actual leaders in this category. There are many factors that we need to take into consideration while creating a ratio that shows us countries’ position. Having dealt with methodology we can enumerate both soft and hard messages. It’s really easy to indicate hard data. There are doubts in accordance with soft messages though. Even if the perception of society suggest that a certain country belongs to the top countries in tourism its communication strategy may be questioned and therefore its final ranking goes lower than expected. This anticipation is often a misleading premonition. It sometimes astonishes the experts who could wager their money on the outcome of the case. Having questioned a number of people about their opinion on the top countries in tourism I can assume that it’s very geographically depended. The Europeans would praise Spain, Egypt or South-European countries because they are the most popular destinations of the region. However, the best places to rest for Brazilians are their homeland beaches. Same with other countries that are a little bit off the shore. They prefer to spend holidays in the countryside and so they help the motherland boost in rankings concerning the top countries in tourism. Now you can ask, what are the most valuable messages in the tourism communication? One of the most important is gastronomy. This message’s impact is absolutely outstanding. Everybody appreciates the good cuisine and sometimes it appears to be a prior reason for visiting the country. This builds a sustainable annual growth of visitors and can push a place to the tourism ranking of countries. (Blazej)
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tourism, ranking, top, branding,
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